Episode #7  is the 2nd of 3 episodes addressing Sourcing Products, i.e., finding suppliers and ordering and receiving products.

It is also part 5 of the 10-part “Amazing FBA Startup System” series of podcasts.

The steps in this episode are in part reiterating previous steps but in more detail. 

The first thing to do once you’ve found up to 20 suppliers is to create an email template, then copy and  paste and send it to each supplier (obviously changing the supplier contact name!). 

Try to do it in one -two work sessions if possible – it’s much more efficient. 

EMAIL TEMPLATE

Dear Supplier Name,

I am the Buying Manager for Mike’s Cookware Ltd. We sell Cookware products, mostly online on Amazon in the USA. Here is our company website www.mikescookware. com if you wish to find out more.

We are looking to add Silicone Spatulas to our product line and your product Model SS2 might be perfect for us. Please can you answer the following questions about your product?

Can we private label (OEM?)

2. What is the cost of a sample?

3. How long does it take to receive samples?

4. Do you accept paypal for samples?

5. Do you accept paypal for orders?

6. Do you use DHL, Fedex or UPS for delivery?

7. If so, What is the cost DAP/door-to-door with DHL, Fedex or UPS to [Warehouse address] in USA for 200 pieces? for 500 pieces?

8. How many days between your receiving the deposit payment and you finishing manufacturing? [manufacturing lead time]

9. How many days between shipping product from your factory and receiving product in USA? [shipping time]

We have contacted several potential suppliers and will choose 3 suppliers to get samples  by X date [in about a week].

I would be grateful for your quick reply.

Thank you very much in advance for your help. 

Best wishes,

Michael Bloggs,

Buying Manager, Mike’s Cookware Ltd.,

Registered Company: 12345678

33 Any Road, Anytown, POSTCODE, United Kingdom

Tel: 0208 1234 567

  www.MikesCookware.com

 Email Language/Approach:

Do not come across as brand new to business! Use phrases like “we are looking to add this product line” and “our company”. Don’t say “I’m thinking of” nor “new to business” nor “new to Amazon”. 

Use simple language but don’t use slang. Keep sentences short (I struggle with this! Edit your message after you draft it). 

Format properly with Capitals, check spelling, neat layout (come across as professional – even if your supplier doesn’t do any of these things.) Remember that email is easier to read with plenty of white space compared to printed letters. 

Address supplier contact by name if you have one

Say you are the Buying Manager or Purchasing Agent or Procurement Agent for “Your Business” Ltd. Even if you don’t yet have a limited company, give your business a name.  

Ask  questions with numbering

Sign off with as many company/business credentials as possible, including registered company number (if you have registered a company yet), website address, dedicated tel. no. etc.

Size matters! It’s all about appearing bigger and more established than you are yet!

Setting up a receiving/inspection warehouse in the USA:

FBA Inspection – based near Los Angeles in California

Earth Class Mail (ECM) – based very near Portland, Oregon

International Payments for samples

Paypal – the simplest, quickest way of making international payments. It also gives you buyer protection. Not all suppliers will accept this because of the c...