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#7 - Anna Rafferty - Back Yourself
Anna Rafferty is The Lego Group's VP of Digital Consumer Engagement. She leads the Lego Group's direct engagement with consumers of all age groups, which takes many forms, from magazine, publishing, community management and social engagement to digital products like apps and websites, creator programmes and events. She also takes additional responsibility for Digital Child Safety, Rights and Wellbeing in the company.
Prior to her experience in The Lego Group, Anna worked as Digital Director at BBC Studios, Director of Product, Content & Creative at Pottermore, and Managing Director at Penguin Books. She is also Chair of the Women’s Prize for Fiction, a Commissioner for the Digital Futures Commission and sits on the Media, Entertainment & Sports Council for the World Economic Forum.
In this episode of the Better Under Pressure podcast, we discuss how Anna 'backs herself' in moments of pressure, the power of procrastination, and why she relates to the song 'Surface Pressure' from the Disney film Encanto.
Outline
00:00 Intro
02:19 When do you remember feeling pressure for the first time?
08:06 How did your childhood enable you to deal with the forges mentioned?
17:47 In your leadership journey how have you learnt to recognise pressure and decide how to sort it out?
24:47 Highlight 1 - Lesson learnt
29:22 Does pressure ever catch you out?
32:12 How do you lead people when their pressure threshold is different to yours?
36:45 Do you share with your team the times when you feel pressure?
40:26 Highlight 2 - Lesson learnt
42:33 What is the worst pressure that you have ever dealt with?
48:53 The power of perspective in decision making
54:33 What 2 pieces of advice would you pass forward to people listening?
56:32 Do you follow the same strategy of handling pressure in your family life?
01:00:34 Outro
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By Sara Milne RoweAnna Rafferty is The Lego Group's VP of Digital Consumer Engagement. She leads the Lego Group's direct engagement with consumers of all age groups, which takes many forms, from magazine, publishing, community management and social engagement to digital products like apps and websites, creator programmes and events. She also takes additional responsibility for Digital Child Safety, Rights and Wellbeing in the company.
Prior to her experience in The Lego Group, Anna worked as Digital Director at BBC Studios, Director of Product, Content & Creative at Pottermore, and Managing Director at Penguin Books. She is also Chair of the Women’s Prize for Fiction, a Commissioner for the Digital Futures Commission and sits on the Media, Entertainment & Sports Council for the World Economic Forum.
In this episode of the Better Under Pressure podcast, we discuss how Anna 'backs herself' in moments of pressure, the power of procrastination, and why she relates to the song 'Surface Pressure' from the Disney film Encanto.
Outline
00:00 Intro
02:19 When do you remember feeling pressure for the first time?
08:06 How did your childhood enable you to deal with the forges mentioned?
17:47 In your leadership journey how have you learnt to recognise pressure and decide how to sort it out?
24:47 Highlight 1 - Lesson learnt
29:22 Does pressure ever catch you out?
32:12 How do you lead people when their pressure threshold is different to yours?
36:45 Do you share with your team the times when you feel pressure?
40:26 Highlight 2 - Lesson learnt
42:33 What is the worst pressure that you have ever dealt with?
48:53 The power of perspective in decision making
54:33 What 2 pieces of advice would you pass forward to people listening?
56:32 Do you follow the same strategy of handling pressure in your family life?
01:00:34 Outro