Marketing Humanity

#7: Can good marketing save a bad product?


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What do the original Apple Maps and X-Men Dark Phoenix have in common? Answer: they were heavily promoted, but ultimately flopped in the marketplace. In this episode, we tackle the topic of whether good marketing can save a bad product, examining how social media plays an oversized role in influencing how consumers make purchase decisions. We’ll also be introducing “Ad-lympics”, a new segment where Peter and Gisella watch and score a commercial. 

Ad-lympics - The Basset Hounds (Facebook): https://youtu.be/cTRR92URXpo

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Marketing HumanityBy Peter Huang and Gisella Tan