Coming out of the pandemic and numerous lockdowns, how can hotel marketers generate demand for not only their hotel but also their city and even country? In this episode of The Hotel Marketing Show, we talked with André Jacques, Director of Sales and Marketing at The Langham, Melbourne about their post-pandemic marketing strategy and how they partner with local tourism boards, restaurants and their sister hotels to enrich their campaigns. We also discuss how marketers can think outside of the box to create memorable experiences that appeal to their target guests and also understanding what it is those travellers are looking for out of their time with you.

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