Building a strong hotel brand is so much more than just having nice colours, logos and fonts. It goes beyond the website and into the guest experience on-site but what does that mean, and how do you know if your brand needs work? In this episode of The Hotel Marketing Show, we talked with branding expert Maurice Ajanaku, the Global Brand Marketing Director from citizenM Hotels about how to build brands that people connect with, remember and love. Plus, we discuss how to measure your brand's impact and manage your brand if you're in a small team.

Listen to Maurice's podcast on design, brand and tech, "By Association" here: https://open.spotify.com/show/7ksAhouizh2O95kvfE7IyW?si=df809c1024a3442a

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As resources are stretched and hotels are recovering post-pandemic, alignment between internal teams has never been more important. Understanding the roles of your peers and how teams can strategically pool resources, work towards the same goals and collaborate is crucial for this. In this episode of The Hotel Marketing Show, we talk with Rebekka Berger, Manager of Revenue and Business Performance from Hotel Okura Amsterdam about demystifying the role of Revenue Managers. We dive into a day in the life of a Revenue Manager and hear how the commercial teams at Hotel Okura Amsterdam work together to achieve their goals, plus we learn that Revenue Management is so much more than just maths!

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Email isn't dead! In fact, it's far from it. And in 2023, it should be a pillar part of your marketing strategy. With so many different ways to use email, from nurture through to post-stay, growing your email list and communicating with your guests (and potential guests), there's a lot to learn for how to make the most of this channel. In this episode of The Hotel Marketing Show, we talk with Dylan Cole, Managing Director EMEA at Revinate about the power of email marketing for hotels in 2023. Plus, hear how hotel marketers are using email to test campaigns, convert OTAs and encourage return stays.

Download "The basics of hotel email marketing" guide from Revinate here: https://www.revinate.com/email-marketing-basics/

Sign up for free Hotelchamp Email Capture for all Revinate customers here:  https://www.hotelchamp.com/landing-pages/free-hotelchamp-email-capture-for-revinate-customers?utm_source=podcast&utm_medium=referral&utm_campaign=ep19

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2023 is predicted to be another big year for the travel industry. Flight travel is expected to reach over 85% of 2019 levels throughout 2023. There is a big opportunity for hotel marketers to help capitalise on this demand and reach new and emerging audiences. However, 70% of marketers are describing their workload as high already—working on average on five campaigns at a time. Because of that, having a clear hotel marketing strategy for 2023 is just as important as ever to focus efforts.

There are growing challenges and concerns like changing privacy regulations, reaching audiences, and a lack of high-quality data. Thus, it’s critical for hotel marketers to narrow in on areas of opportunity for the hotel industry. In this episode of The Hotel Marketing Show, Nadine and Victoria discuss 8 key hotel marketing trends for 2023 to help refine your strategy for the coming year.

Read more about these trends here: https://www.hotelchamp.com/blog/2023-hotel-marketing-trends

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Sustainability is a crucial topic that is becoming more and more important with travellers but how can hotels adopt meaningful sustainability efforts and avoid falling into the trap of greenwashing? In this episode of The Hotel Marketing Show, we talk with Ursula Fabre-Pilat, Digital Demand Manager at Columbus Hotel Monte-Carlo about the impactful and realistic ways that hotels can approach sustainability and how to get started, one step at a time. Plus, you'll hear how Columbus Hotel Monte-Carlo highlights these initiatives in an authentic way in their marketing, as well as which sustainability activities they don't!

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The next generation of travellers have started planning, booking and travelling. And they’re not travelling like the generations that came before them. In fact, Gen-Z are already demonstrating some surprising planning and booking behaviours. In this episode of The Hotel Marketing Show, we talk with Sam Weston, Marketing Manager at 80 DAYS about this new generation, Gen-Z, and how hotels can reach them, appeal to them and even if it’s worth it for your hotel to target this segment in the first place.

Download the report from 80 DAYS: Gen Z Booking Trends

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We're over halfway through 2022 now—scary thought, we know! But what are the current trends in the travel industry, what is it that travellers are looking for, and most importantly, what can hoteliers do to capture this demand? In this episode of The Hotel Marketing Show, Victoria and Nadine dive into 5 key trends in the travel industry right now and how hotels can adjust and adapt to appeal to their target guests, and ultimately get more direct bookings. From sitting lakeside to sipping on tea, we'll cover the hottest trends in the travel industry during 2022.

Mentioned in the podcast:

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When building any type of product, there are some key principles that can help set you up for success. When it comes to creating a hotel offering for your guests, think outside the box and discover how experts from other industries learn, measure and repeat this product development process to create a new product that their customers will love. In this episode of The Hotel Marketing Show, we talk with Robert Schulz, Head of Product at myhotelshop about how to create products that hotel guests and hoteliers will love. Learn some of the tips and tricks to creating a good product, such as how to get quality quantitative and qualitative feedback from your customers, when to change tack and move on to something new and how to refine your focus on what's important to your customers and company.

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Sharing cross-industry learnings can help to bring new light to situations. By looking at what industry-leading eCommerce brands are doing, and taking learnings to adjust your hotel's strategy, you can create an offering that your guests can't resist. In this episode of The Hotel Marketing Show, we talk with Thea Prpic, Co-founder of MetricsDriven, about eCommerce principles for a hotel's marketing strategy. In part 2, we look at how you can measure the success of these campaigns and dive into what the future of hotel eCommerce and hotel technology holds.

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Sharing cross-industry learnings can help to bring new light to situations. By looking at what industry-leading eCommerce brands are doing, and taking learnings to adjust your hotel's strategy, you can create an offering that your guests can't resist. In this episode of The Hotel Marketing Show, we talk with Thea Prpic, Co-founder of MetricsDriven, about eCommerce principles for a hotel's marketing strategy. In part 1, find out how your hotel should be approaching branding and why you shouldn't look to replicate the conversion strategies of OTA giants.

Get in touch with us via email: [email protected]

Or follow Hotelchamp on your favourite social media channels:

https://www.linkedin.com/company/hotelchamp

https://www.facebook.com/hotelchamp

https://twitter.com/Hotelchamp_com

https://www.instagram.com/hotelchamp/