Marketing your Private Practice with Kathy C

7 Critical Elements To Help Your Marketing Stand Out From The Crowd - Ep 52


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Therapy, nutrition counseling, coaching…No matter the type of service your private practice or business offers, your marketing will not go very far if you only use ready-made content created by others and sold in bulk for tons of people to use. 

As a service-based business, your expertise is what people are buying. You need to write your own marketing content! Your own blogs and newsletters. 

And if you are thinking, but Kathy, I can’t write my own marketing articles and content …  I say you are wrong!  

You CAN learn to write your articles for your own marketing so that it is effective and helps you grow your practice…by following a few simple steps. Steps I’ve taught hundreds of others to do!  In my 15 years in business, we have never created articles for our clients, we showed them how to write their own! 

Listen in to learn: 

  1. Why your expertise matters in your marketing 
  2. Where to find article ideas from real life and your content bucket of topics
  3. The 7 Critical Elements to consider before writing one word of your article

Don't let self-doubt hold you back. Embrace your expertise, tap into your creativity, and let your words inspire and engage your audience. Your marketing content should be a reflection of who you are and what you can offer. Be YOU-nique! 


Resources Mentioned:

  • Ep 51 - 3 Easy Steps to Create Months of Article Ideas for Consistent Marketing https://marketingyourprivatepractice.com/51 
  • Blog -  A Mexican Lounge, a Band, Closed Doors and a Lesson for your Website - https://www.pepperitmarketing.com/websites/obvious-lesson-website 
  • The Ultimate Marketing Content Planner - https://www.pepperitmarketing.com/planner   
  • Need some help with content ideas?  Book a FREE Marketing Review - https://www.pepperitmarketing.com/review 

You can get the image of the 40 types of Blog Post Ideas mentioned - and the transcript - on our show notes page at http://MarketingYourPrivatePractice.com/52        



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Marketing your Private Practice with Kathy CBy Kathy Colaiacovo