But how do you know if it's working? In today's episode, we'll tell you how to move listeners to purchase your product and how to track that they arrived via your podcast ads.

4:08 - CTA's a.k.a. Calls to Action.

10:12 - Attribution - how to track the results of your podcast advertising campaigns.

17:40 - Pixel-Based Attribution - who are the players and how does it work?