WHAT THE ZVOOK!?

How did Zvook come to be and WHY does it exist? Join us to hear about the birth and evolution of the idea that spawned ZVOOK!

We talk about Anna's transition from bossy girl to girl-boss, content-based targeting vs. demographic-based targeting, Spotify's exclusivity, why the future is really in democratized audio, and much, much more!

Shoutout 25:00 - JJ Reddick - Old Man and the Three ads for Tushy Bidet

Today we discuss a real client who received 400% ROAS on their Zvook campaign. You'll get to hear the sometimes bumpy ride and how Zvook handled it to deliver a great return!

6:40 - Case Study on Yon-ka Paris' podcast advertising campaign.

We know it's not quite the holiday season yet, but we're starting to get our first holiday campaign bookings and we don't want you to miss out! Podcast ad slots are limited and some hosts take off for the holidays, so now is the time to get everything sorted and ensure you get your ads in the podcasts your customers are listening to.

Check out Oboz hiking shoes and boots @ObozFootwear.

Today we go through how the podcast industry measures podcast listenership. A short and sweet one letting you know what to ask about when purchasing ads in podcasts. Enjoy!

In case y'all didn't know, even though Claire and I have been working together for almost a year and podcasting for 7 episodes, we've never met each other in person. Today we met for the first time! We take a break from podcast advertising talk to do a double interview a.k.a. have a conversation.

We talk about Claire's incredible spreadsheets, Dillon's hate-hate relationship with Ohio, Claire's 5 favorite foods, why Dillon is a bench, and much, much more!

Shout out @southwestair, Dillon loves you.

Check out the coworking space and podcast studio @nomadworksnyc!

But how do you know if it's working? In today's episode, we'll tell you how to move listeners to purchase your product and how to track that they arrived via your podcast ads.

4:08 - CTA's a.k.a. Calls to Action.

10:12 - Attribution - how to track the results of your podcast advertising campaigns.

17:40 - Pixel-Based Attribution - who are the players and how does it work?

Today we chat about candy bars and eventually talk about the differences in ad slots - Prerolls, Midrolls, Postrolls.

11:50 - The rundown on ad slot differentiation

17:10 - The Drama - Are Prerolls or Midrolls better?

Check out Sustain Yourself for sustainable body care and beauty products (www.sustainyourselfshop.com). IG Shop: @sustainyourselfshop. IG Sustainability Blog: @sustainyrself.

Today we have a little fun. We talk about succulents, plants, the rumor weed, New York tidbits, children's games, and of course, PODCASTS!

18:30 Podcast listen/download stats fun facts - how many listeners do most podcasts have?

26:45 Dillon doesn't like water transitions; Claire's dark water scare

30:55 Numbers to care about in choosing podcast advertising, misleading numbers

33:40 Like It, Love It, Gotta Zvook It! (@WhatFreshHellCast)

41:30 Post-Roll - Tyler's (especially the outlet) in Austin, TX (@TylersTx)

07:10 Get some Shea Moisture Power Greens & TGIN for your hair. Check out the Black Women Talk Tech Conference August 12-13, 2021: https://www.blackwomentalktech.com/ [Correction: this year's event is live-virtual, not in Miami as reported in the show].

11:04 Online Advertising standard rates - CPMs: WHAT DOES IT MEAN? And what are they for podcast advertising? Don't spend too much!

26:00 Using a fully integrated marketing system with both supportive and transactive channels.

This one's a gem, y'all! Learn all about Zvook's CTO, Malik. From making his own guitar to his time as a child sniper to his hopeful demise in a ball of fire while entering Mars' atmosphere. Malik delves deep into his love of Amazon, caffeine, and of course, drops beautifully compelling tech sentiments on us in the closing minutes.

Don't forget to watch a glimpse of Malik's previous life (he may hate us for posting this): https://www.youtube.com/watch?v=sX5F3YvZHqo

Thanks Malik!