The WIN-WIN Effect

7. Expert Guide To Building Rapport and Credibility


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In this episode of The Win-Win Effect Podcast, Host Chris Ross and Co-Host, Wes Baiz have a fascinating conversation when it comes to negotiations. Learn how to change your approach from viewing every sales call from "A SALE TO BE MADE" to "A PROBLEM-SOLVING CONVERSATION." If done correctly, this will help you demonstrate the core skills of interest-based negotiation to get win-win outcomes every time. Chris and Wes cover techniques such as building rapport, proper use of diagnostic, framing, future pacing questions to have potential buyers view the seller as the expert. The next part of the process will generate satisfaction on both sides of the bargaining table.
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The WIN-WIN EffectBy CHRIS ROSS

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