Your brand doesn’t need to be louder. It needs to sound more like you.

In this solo episode, Amanda Burg, founder of Liberty Type and host of As Good As You Are, shares how to develop a brand voice that positions you as the only choice in a crowded market. Drawing on her background in journalism and years of helping established service providers refine their messaging, Amanda unpacks what makes a voice feel credible, connected, and unmistakably yours.

From language patterns to storytelling choices, you’ll learn how to communicate your expertise in a way that builds trust, not noise—and why the right words can do more for your positioning than any trend ever will.

You’ll learn:

• Why your brand voice is the foundation of authority and connection
• How to use your audience’s language to build instant trust
• What top brands like Wendy’s and Goop teach us about bold voice strategy
• Practical ways to uncover your brand’s natural tone and message clarity