If you're only in need of the big picture on this article, here it is: IF YOU STOP ALL YOUR MARKETING RIGHT NOW, YOU WON’T HAVE LEADS WHEN YOU NEED THEM. Want to know why I’m writing in all caps? Listen on!

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Transcription

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Welcome to marketing with purpose. This is Monica Pitts. About four weeks ago, Katie and I were trying to make some sense and maybe even find a little bit of control over what was happening in our universe. And we turned to marketing because that's what we know best. And we recorded an episode about what we felt was going to happen in marketing due to the coronavirus and what types of marketing people should focus on in their business and what types they might be okay, setting aside

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for the time being, and now due to that ridiculous cosmic joke. I am re-recording this episode with lots of data that I've found now released from Facebook and word stream and Google and Snapchat and Nielsen. I mean, like all over the place, people are doing a really great job of reporting back the data so that way, people can see what's going on in marketing during this pandemic. I'm actually recording from my daughter's closet because it is the quietest place in my house. And today, from this closet, I am going to break down the different types of marketing and forecast what I think is going to happen in the future and explain what's already been happening so that you can make some good decisions in your marketing as a company. Before I jump down that rabbit hole though, I want to remind you that the Show Notes for this episode are available at podcast.mayecreate.com

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  as well as any links or resources I mentioned as we go along. And while you're there, you can also hop on over to our resources section and check out our free library of downloadable ebooks and guides to help you market and grow your business. All right, back to business. I knew that this whole Coronavirus thing was going to make its way around and start touching us all in some way, eventually. I just didn't really know that it was going to force me to podcast from a closet while reading notes from my iPhone. But also literally and not figuratively while I was planning this podcast over this topic, one of our clients called in and told us they were going to have to pause their services. And while that's not quite irony, it feels a lot like it. I mean, like what kind of karma is that? So today, I'll project what I think is going to happen in