Effective video content strategy is not about volume - it's about precision. As the use of video becomes the predominant method of conveying content, especially for consumer facing videos on social media, it is of utmost importance to develop a video content strategy that incorporates seven core principals. And no matter where you place your video; whether its on social or your own site, it needs to be driven by channel specific content.

On this essential podcast episode host Joel Goobich gets Michael King, Content Marketing "Ninja" to explain in detail how you can create your own video content strategy.