7 Marketing Basics with Cindy Z

Questions?  Join my free Facebook group! https://www.facebook.com/groups/7marketingbasics

Avoid the SPAM Folder: Make Sure People Get Your Emails!  Email Deliverability with Cindy Z and Adrian Savage

Cindy:
Welcome, everybody. I’m glad you are here. And today, we are looking at two of so many ways to avoid the spam folder, and I’m here with the most excellent Adrian Savage. Hey Adrian. How are you?

Adrian:
Oh, I’m great. Thank you. Thank you for having me.

Cindy:
So glad you’re here. All right. So if you’re using email in your business, and really who isn’t, this is the place to be because we are looking at ways to make sure people get your emails and you avoid the spam folder. And so, as promised, we’re going to dig into two excellent topics, and we have some bonus information for you at the end as well. So if that sounds good, stay with us for the next 20-ish minutes or so. And Adrian, the other day, you were just telling me about someone you were working with, who was working so hard on their business, and they were calling you to say their emails are in the spam folder, and you got into authentication with them as I remember.

Adrian:
Yep, absolutely. The thing with authentication is it’s a little bit techie, but the good news is you only have to set it up once; once you’ve got it set up, then as long as you don’t change your email platform, you can sit back and relax, but authentication is really, really important. So I’ll explain a little bit around what it is and how it works quickly and then kind of a little bit around how people can actually set it up. Okay. You’re going to mute. I don’t know.

Cindy:
That sounds good. I’m glad you’re going to do that because authentication sounds difficult. And like you said, once you set it up once you’re good to go.

Adrian:
Now the good news is, even though I’m a geek, I’ve taken my anti-geek pills, so I’ll try and keep it nice and simple. And the thing you’ll remember here is email is all

Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook:  https://bit.ly/7-Marketing-Basics-FB

Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf

Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com

Kokoro Marketing & Automation: https://kokoroinc.com

When you use the Lifecycle Marketing Master Plan to evaluate your business, it reveals where the opportunities (or holes) are so you know what to do next and how to prioritize. Where to get the most impact and ROI — and fast. It’s my
map, my guide, the ultimate business framework. We use this with companies in broadcast media and high-tech
every day.

The Lifecycle Marketing Master Plan is built on three main pillars, or phases: attract, educate + sell, and wow. When you
 have solid marketing strategies and tactics deployed in each phase of the Lifecycle Marketing Master Plan, then your
company will excel! Following this plan allows you to establish a unified and continuous process for guiding prospects
toward a purchase and driving ongoing engagement.

Holes = Opportunities
As you hear the Lifecycle Marketing Master Plan, take note of where you have holes or opportunities in your
company. I suggest that you literally take notes as you dig into this plan and mini-challenge. (jump in here: www.7marketingbasicsstart.com) When something resonates
 with you, write in the margins of this resource! Or make a note on your phone.
You’ll be using these thoughts and insights as you level up your marketing and your future success! And, in case you’re
wondering, you’re not alone here. We all have holes and opportunities in our businesses.

Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook:  https://bit.ly/7-Marketing-Basics-FB

Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf

Get a FREE copy of 7 Marketing Basics, the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com

Kokoro Marketing & Automation: https://kokoroinc.com

Here's how you can use Keap's sales pipeline to track and follow up on your leads. Let me know what you think! I'd love to hear from you!

Best price for Keap is here: http://keapnow.com/CindyZ plus, when you buy from us, you get our top 6 campaigns and 1-hour setup/training session, too!

Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook:  https://bit.ly/7-Marketing-Basics-FB

Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf

Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com

Kokoro Marketing & Automation: https://kokoroinc.com

Did you know that besides spam bots being an annoying waste of time, you’re actually losing up to 40% of your (real human) leads because of them?

Find out why and what you can do about it with guest expert Mihir Dhandha of Spamkill https://bit.ly/stopspambots  and host Cindy Zuelsdorf of Kokoro Marketing.

- How to stop spam bots from cluttering up your CRM data
- Why captchas are increasingly insufficient (not to mention unwelcoming)
- An under-recognized way to keep email deliverability rates high
- How to stay ahead of the game when it comes to AI spam bots
- The reasons that what you’re currently doing is likely costing you good leads
- You can try Mihir’s SpamKill tool for free: https://bit.ly/stopspambots (If you like it, the cost is about the same as 2 cups of coffee!)

Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook:  https://bit.ly/7-Marketing-Basics-FB

Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf

Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com

Kokoro Marketing & Automation: https://kokoroinc.com

In episode 25, Cindy reveals a  4-step plan that will help you get more customers/clients!

1) Make a checklist
2) Offer to people you know (maybe you have a prospect list)
3) Offer to people you don't know
4) Have a follow-up plan
 
Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook:  https://bit.ly/7-Marketing-Basics-FB

Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf

Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com

Kokoro Marketing & Automation: https://kokoroinc.com

In episode 24, Cindy reveals 5 steps to SMS marketing that you can put into play right now!

1) Make sure your message is conversational
2) Make sure you give something of value
3) Make sure it's a two-way conversation
4) Give a CTA
5) Make sure you've got a system

Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook:  https://bit.ly/7-Marketing-Basics-FB

Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf

Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com

Kokoro Marketing & Automation: https://kokoroinc.com

In episode 23, Cindy reveals how to plan your next marketing campaign. Feel free to swipe our step-by-step process. (I used this twice already today!)

-What are the top things people ask you when they are buying?
-What are the top use cases or applications?
-What are the top problems it solves?
-What would someone use instead?
-What are the top objections, the things that stop people from buying from you?
-What is most misunderstood about your product/service?
-What are competitors scared about when they see you coming?
-What do people do right before they buy?
-CTA/next step?

Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook:  https://bit.ly/7-Marketing-Basics-FB

Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf

Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com

Kokoro Marketing & Automation: https://kokoroinc.com

In Episode 22, Cindy Z breaks down your bulletproof webinar (or online event) outline. Use these key tips to host your next webinar with ease. Also, be sure to grab your free PDF and gain even more key tips.

Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook:  https://bit.ly/7-Marketing-Basics-FB

Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf

Get a FREE copy of 7 Marketing Basics, the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com

Kokoro Marketing & Automation: https://kokoroinc.com

7-ish minutes of live marketing inspiration:) In Episode 22, Cindy Z goes over webinar planning step by step so that you can use it for yourself!

Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook:  https://bit.ly/7-Marketing-Basics-FB

Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf

Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com

Kokoro Marketing & Automation: https://kokoroinc.com

 In Episode 21, Cindy Z gives you the perfect marketing plan to grow your business. Take these steps to get a head start on 2023 to gain more sales conversations!

Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook:  https://bit.ly/7-Marketing-Basics-FB

Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf

Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com

Kokoro Marketing & Automation: https://kokoroinc.com