In today's episode, host, Stacey Kehoe shares notes from a webinar on the 7 Marketing Mistakes You are Probably Making (and how to avoid them).

1. Your target market is too broad
2. Failing to understand want vs. Need
3. Marketing on all the wrong channels 
4. allowing your competitors to lead 
5. Not tracking metrics
6. Confusing tactics with strategy
7. No compelling message

Previous Podcast Episodes Referenced in this recording:

• Which Metrics Should I Be Tracking?
• The Content Waterfall Process: Repurposing to Get The Most Out of Your Content
• Why You Need to Build a Customer Avatar Before You Begin Marketing

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