Get Online with Stacey Kehoe

Today I am joined by my friend Aarti Parmar. Aarti works with businesses to build authentic and meaningful brands that help them achieve their goals through an empowering and collaborative process of brand strategy, coaching and brand design. She's combined her branding expertise with personal performance coaching, which is an unusual thing to do, and offers her a fantastic USP. Aarti allows her clients to have a much more mindful and intentional approach when it comes to recognis...

Today's episode is a repurposed webinar that I did with Small Business Britain and BT Skills For Tomorrow. #TheContentWaterfall, which many of you will be familiar with by now, is a repurposing methodology that we use here at my marketing agency Brandlective. In this podcast, I have followed this process by stripping off the audio from the webinar and sharing it here with you.Do you play it safe or take risks with disruptive marketing messages? If your social media accounts and marketin...

Today I am joined by Marina Conway-Gordon. A content coach who shows brand leaders and teams how to articulate the real beating heart of the brand online, and how to start talking about the things that really matter to their community.In late 2018 Marina founded The Real Life of Brands. A Content Consultancy and Media Production Company, which helps brand leaders to raise their profile in an authentic way, using content that highlights real themes and stories. With previous years spent ...

What is a SWOT Analysis?SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT Analysis is a technique for assessing these four aspects of your business.You can use SWOT Analysis to make the most of what you've got, to your organisation's best advantage. You can reduce the chances of failure, by understanding what you're lacking, and eliminating hazards that would otherwise catch you unawares.Better still, you can start to craft a strategy that distinguishes you from your c...

This documentary from Jeff Orlowski explores how addiction and privacy breaches are features, not bugs, of social media platforms. It calls for an overhaul of big tech business models and ending online corporate surveillance. 2020 has underscored just how much we rely on technology to connect, learn, organise, and live our lives. But the business model of big tech poses an unprecedented threat to our human rights - harvesting and monetising the data of a third of the world’s popula...

In today's episode, host, Stacey Kehoe shares notes from a webinar on the 7 Marketing Mistakes You are Probably Making (and how to avoid them).Your target market is too broadFailing to understand want vs. NeedMarketing on all the wrong channels allowing your competitors to lead Not tracking metricsConfusing tactics with strategyNo compelling messagePrevious Podcast Episodes Referenced in this recording:Which Metrics Should I Be Tracking?The Content Waterfall Process: Repurposing to ...

Today, I am joined by Rupal Patel, who helps women founders start, scale and supercharge their businesses through events, workshops, and a community, where founders come together to support each other practically, and intangibly. It's called Entreprenora. It's a different type of community because Rupal works to nurture the whole founder, not just their business, and helps members crystallize their vision, find and communicate their voice, amplify their visibility and own their value. All whi...

DescriptionToday I am joined by Cheryl Laidlaw, who is hugely passionate about making technology accessible and enjoyable to small businesses. But as we know, sadly, a lot of people find it very confusing and overwhelming, which is what led her to starting her 'Website In A Day' brand. Cheryl brings brands to life by giving a responsive website planned and live, all in one day. Cheryl was awarded the Small Business Sunday by Theo Paphitis Award in 2018. She was also shortlisted as...

In today's episode, Stacey walks you through the 9 marketing metrics you should be measuring for success.Simply knowing your page views and click-throughs is not enough; isolated data points might go down well in status meetings, but they can't really tell you if you're getting a good ROI from your marketing spend.But what, exactly, should you be measuring?Sales RevenueCost Per LeadCustomer Lifetime ValueTraffic-to-Lead RatioLead-to-Customer RatioLanding Page Conversion RatesOrganic TrafficSo...

Paul Dunn is a 4-time TEDx speaker. He is a Senior Fellow in one of the World's Leading Think Tanks and consults to and mentors leading-edge businesses around the world. He has built, and sold businesses, and his training programs have been used by an estimated 226,000 companies around the world and he continues to push the boundaries.He has been featured in Forbes Magazine alongside Sir Richard Branson in a global piece on 'disrupters' in business.But Paul is here to talk to me today as...