Get Online with Stacey Kehoe

In this episode, we have a group discussion about the importance of company culture, what it actually is, and how to figure out whether it’s working for you or against you. Company culture is “by the people, for the people”. However, the bi-product, of course, is a far more successful enterprise. I have asked a few members of my team to join me and discuss company culture, core values and what really is important to the millennial workforce. So listen in, and lets open The Vault that is Brandlecive Communications company culture. 

The workplace is where you spend more than one-third of your life. Do your employees wake up every day and look forward to a day of work or do they drag themselves to the workplace counting days to the weekend? Do they feel the same ownership and dedication towards the business as you do?   

Only an approach that really values people as a unique resource, that treats employees with trust, and instills a sense of confidence and cohesion among the workers will achieve a beneficial company culture.  

Employee incentives and appraisals might not always be enough to motivate an employee to work for the best outcome for your business. Sometimes in extremely challenging circumstances when a collective endeavour is required to save the day for your business, it is the love and affection employees feel towards their workplace that turns out to be a decisive factor. 

There is no single benchmark for a “great” company culture—every business is different—but you will need a consistent and strong set of values if you want to remain competitive in the near future. It’s only going to become more important from here.  

These are hard lessons I have learned through growing my business.   

Once upon a time I didn’t give company culture any thought, but it is through hiring and firing, recruiting great talent, overcoming challenges and actually asking my team what they want from the workplace that over the last few years I have begun to take my business in a new direction. 

Useful links: 

Content Creation Workshop

Brandlective Team Day 2018 with 'Steve' - Really Wild Business 

Brandlective CSR Policy  

Brandlective’s #1MillionDays initiative  

Brandlective Brand Guidelines & Core Values

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In this episode, Andy Gwynn teaches us some of LinkedIn’s best-kept secrets and how to generate new leads via LinkedIn.
Andy is considered as one of the most sought-after LinkedIn Trainers & Coaches in the UK and has addressed audiences such as the Institute of Directors and international audiences throughout Europe and as far afield as the U.S.A & New Zealand.
He has spoken alongside Brad Sugars, Keith Cunningham, Jeffrey Gitomer & Paddi Lund.
Don’t miss this episode where we unlock the true value of LinkedIn!


Resources:

Book your ticket to our next event: The Content Marketing Kickstarter Workshop

Take the Digital Marketing Scorecard: www.thegamechanger-scorecard.com

Andy Gwynn Contact Information:

https://www.linkedin.com/in/andygwynn/
http://3degreessocial.co.uk/
https://www.connectdingo.com/155-9.html

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Today’s episode focuses on Lead Magnets.

Lead Generation is a real pain point for many startups and sometimes for established businesses when competing in an oversaturated market. Small businesses need to show their value by giving away irresistible material that prove to their audience that they have substance.

Find useful and proven lead generation strategies for how to effectively generate brand new organic leads and offer value without breaking the bank!


Resources:

Book your ticket to our next event: The Content Marketing Kickstarter Workshop

Lead Magnets:

Take the Digital Marketing Scorecard: www.thegamechanger-scorecard.com

DOWNLOAD: 7 Marketing Mistakes you are probably making (and how to avoid them)

DOWNLOAD: Customer Avatar Worksheet

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As a business owner or someone thinking of how to start their own business, are you confused about how to sort out the wheat from the chaff to focus energies on building meaningful relationships when it comes to customers? 

Today’s guest, Sebastian Bates is the founder of the Warrior Academy, a martial arts training and mentoring company from the city of Bath in the UK giving local schools a run for their money in developing all-important confidence and character in kids on which everything else depends in later life. With a real focus on the community since the very beginning, listen to this episode to gain in-depth insight into how Seb approached growing a business around his passion of martial arts after quitting his previous academic training for lack of inspiring mentorship, to being exactly that to thousands of youngsters in his area. 

From clever use of Facebook Ads to writing his book The Warrior Method to ending having to turn down customers and why - it's all covered here.

Book your ticket to our next event: The Content Marketing Kickstarter Workshop 

Resources:

Warrior Academy Website

Warrior Academy Facebook

The Warrior Method (Book)
 
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Do you ever wonder how some marketers seem to have a never-ending stream of content flowing from their websites and their social media like magic? In this episode, Stacey discusses one of the best ways to up the quantity of your content without spending lots of money or working a 20 hour day. 

Stacey has a process which is called “The Content Waterfall”. She runs a workshop on this method every quarter. If you want more information, listen in and check the resources.

Highlights of this episode:

• What is The Content Waterfall Process and how it helped Brandlective create more content for its clients
• Important Parts of Creating a Content Strategy
• Actionable steps you can apply for your business

3 Steps of The Content Waterfall Process

1. THE ORIGINAL STORM: Creating Core Content 

Do whatever feels natural. Most information transmitted to the human brain is visual. Photos, videos and graphics will improve engagement on your content.

2. THE BIG SURGE: Repurposing 

• Strip off the audio from your video and publish it as a podcast
• If there is a news-worthy topic from the video, write a press release and pitch it to different media outlets or journalists that are appropriate for the industry
• From the original video, aim to cut into 10 short one to two-minute video clips
• Each video snippets can be used as a topic for a 500 - 800-word blog post
• That blog should provide at least 5 core points that can also be inspirit for 5 graphics 
• Take the 5 graphic from the blog can be turned into a Slideshare that you can post in LinkedIn
• Each topic that you use for a blog can be redrafted into an e-mail
• Each blog should provide you a minimum of 20 tweets

3. THE MAJOR FLOOD Mass Distribution

Amplify what you produce. 

• Videos can be published across LinkedIn, IG T.V., Facebook, Twitter, Instagram, Snapchat, and Facebook Stories
• A blog post published on your website and some third-party websites like Medium.com 
• The blogs could also get released as LinkedIn articles and shared from LinkedIn into relevant Linkedin groups
• Images can be submitted to Google images
• Create a Pinterest board for each subject and upload all the images to Pinterest.

+ much much more

Download #TheContentWaterfall Infographic

Gary Das has been in financial service since 2002 and set up his own mortgage brokerage in 2006 at the age of 25. The 2008 credit crunch caused him to diversify before getting back to his passion in 2015 when he and his wife (Ayesha, who was a sole trader at the time) wanted to move home. He couldn’t believe how difficult it was for business owners to find an adequate mortgage, remain tax efficient and obtain the best interest rate.

Today with Stacey, Gary discussed his mission to ensure that business owners, entrepreneurs and people like you, who risk it all to create an outstanding business, are able to buy their dream home or invest in property and secure the correct mortgage without the stress and worry that he went through. 

Entrepreneurs, self-employed and freelancers, this episode is for you! Do not miss it!

What  you will learn from this episode: 

• Biggest mistake Gary made in the early days of his business
• Challenges self-employed people faced when getting a mortgage
• The story behind writing the book  “The Self-Employed Mortgage Guide”
• How Gary used his book as a lead generator
• What is the one strategy Gary is doing now to generate organic leads
• Gary’s actionable steps for you to establish yourself as a brand ambassador of your niche

Three Attention Grabbers

1. Create a Methodology
2. Find your Niche
3. People buy from People. Build your Personal Brand

Resources

How to Generate Free Leads Online

Send an email to [email protected] with your home address and mention The Vault’s Podcast and get a FREE signed copy of “The Self-Employed Mortgage Guide”

Connect with Gary

Website

Facebook 

LinkedIn

Instagram

YouTube

Active Mortgage Information

Active Mortgage on LinkedIn

Active Mortgage Facebook Page    

Active Mortgage on Instagram

Active Mortgage on YouTube

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Today Stacey did something different. She was joined by Rachel and Alex, her colleagues from Brandlective.

The Internet has opened up a huge opportunity for small businesses. Twenty five years ago to get your business in front of a large audience you needed a huge marketing budget for billboards, TV advertisements, and radio.

Today, digital marketing has leveled the playing field. Any business can post an update on their social media. They can use small budget compared to a traditional marketing like TV & billboard advertising to get that post in front of their ideal clients. 

Now is the time to use these platforms to your advantage. Stacey asked the audience on this Marketing AMA how can she help. We hope you’re ready with your pen and paper to write down FREE marketing advice from Stacey.

What  you will learn from this episode: 

• How did Stacey develop the Game Changer Methodology?
• Find out what is Stacey’s favorite business tool and resource!
• Is SEO still very important in digital marketing today
• Stacey giving tips on how to expand your followers in Twitter and Instagram if you have a strong reach on Facebook?
• What social media network has the biggest potential to help a brand or business grow?
• What are the qualities of a great marketing professional?
• How does Stacey keep up with digital marketing trends and how does she update her knowledge?
• Is there an ideal number of social media posts per day?
• What is the most challenging thing about being a marketing expert in this day and age?
• Did Stacey have any idea that digital marketing will be as huge as it is today?
• Can a Facebook ad deliver the same result as a billboard?
• Are there still programs or software available to help grow social media followers?
• How does one spot a fake review site?
• Stacey’s recommendation on where to learn more about digital marketing
• If someone wants to study marketing to get a marketing degree, is it best to focus on the digital aspects of such a degree

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How do you take all the challenges that life has thrown at you?

Today’s guest, Tony J. Selimi is an international speaker, a qualified transformational coach, and business success mentor. He is a human behavior specialist who helps people clarify their values, develop the mindset, and work on the emotional intelligence required to breakthrough their perceived fears and limiting beliefs.

In today’s episode, Stacey and Tony unlock the different modalities of healing to find clarity. Tony shared his incredible journey of being a refugee to becoming the best selling author and highly sought-after coach. Listen for lessons that you can apply as a business owner to create, innovate, and serve other people.

What you will learn from this episode:

• How Tony coped with the civil war, being homeless in a foreign country and becoming a University student
• His transition from being a Technology Guy to becoming the best selling author
• What is Tony’s effective marketing tool that open doors of opportunity for him
• Find out the three important states of a human being
• How to remove your abundance blocks
• Poverty Mindset Vs. Growth Mindset
• Discover the marketing strategies that will not break the bank

Top Three Attention Grabbers:

1. Focus on all areas of life
2. Marketing does not have to be expensive
3. Stop limiting yourself

Resources

Living my Illusion A Documentary Series

A Path to Wisdom - How to Live a Balanced, Healthy and Peaceful Life by Tony Jeton Selimi

#Loneliness: The Virus of the Modern Age by Tony Jeton Selimi

Connect with Tony

Website

Twitter

Facebook

Instagram

LinkedIn

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Have you used Twitter as a marketing platform for your business? Do you know how to use it? In today’s episode, Stacey Kehoe, covered her Top 10 Twitter Hacks.

Twitter is the most misunderstood social network and tool by the vast majority of people. Twitter is a microblogging platform which allows registered users to post and to send to other registered users short messages. These messages are called tweets and limited to 280 characters. You can hear what your customers have to say about you and you can get your content out in front of your own consumers within a few seconds.

If you want to get the most out of Twitter, listen to Stacey’s Top Ten Twitter hacks.

Top Ten Tips and Tricks

1. Use related hashtags

Using hashtags allow users to join in conversations. It can help the content to be discovered by a specific search.

1. Optimize your Twitter streams

Think about what you're posting and how it visually looks down the stream on Twitter.

1. Create Lists

In Twitter, you can create a private and a public list. Lists make it easier for you to engage and start conversations with your customers and clients.

1. Use direct messaging

Direct Messaging is a way to build more personal and one on one connections on Twitter. 

1. Credit your sources with @ mention

Credit your sources with an @ mention to show respect to the content creator. This will also increase the chances to be recognized and increase your followers.

1. Trim the fat

Unfollow users that have been inactive and not related to what you do.

1. Post a poll

It is a free way to get people to interact with you. Polls are a great way to get feedback for your business

1. Download your tweet history

There's a feature on Twitter that you can request for your tweet archive. What they'll do is email you a zip file with a CSV of every tweet that you've ever sent out. You can use these tweets as a reference for your future strategy.

1. Use videos to beat the character count

If you ever feel restricted by the character limit, use a video to deliver your message to your audience. Twitter now allows you 30 seconds of video at a time and then you've still got the 280 characters that you can post with the video.

1. Use Twitter moments

Twitter moments is a valuable tool yet often overlooked. When you post Twitter Moments it can be seen by anyone. It is ideal for launches and promotions.

Bonus Tip: Follow editors, journalists of publications and media outletsConnect with Stacey on Twitter:@StaceyKehoeUK@BrandlectiveThe Vault Contact InformationThe Vault WebsiteThe Vault InstagramThe Vault TwitterThe Vault Pinterest

Why is brand awareness an important component in marketing?

Understanding, if your marketing budget should be focused on awareness or converting sales, is a challenge for many small business owners. In this episode, Stacey touched on this topic. You will hear her insights about The Familiarity Principle, building brand awareness and key things that you could implement in your marketing efforts.

This episode is jam-packed with marketing advice, tune in to benefit from Stacey’s first-hand experience.

What you will learn from this episode:

• What is the Familiarity Principle
• Examples of how the Familiarity Principle works
• How to apply this principle to your marketing strategy

How to implement the Familiarity Principle

Think about how your audience wants to consume content

Make sure to have a tracker on your website

Key Takeaways

When exposed to something new or unknown most people exhibit a form of fear or avoidance

It can take seven or eight or even more touch points or points of contact before the individual is ready to buy

Increasing familiarity with your brand should always be a key consideration when designing your marketing pipeline

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