Why is brand awareness an important component in marketing?

Understanding, if your marketing budget should be focused on awareness or converting sales, is a challenge for many small business owners. In this episode, Stacey touched on this topic. You will hear her insights about The Familiarity Principle, building brand awareness and key things that you could implement in your marketing efforts.

This episode is jam-packed with marketing advice, tune in to benefit from Stacey’s first-hand experience.

What you will learn from this episode:

• What is the Familiarity Principle
• Examples of how the Familiarity Principle works
• How to apply this principle to your marketing strategy

How to implement the Familiarity Principle

Think about how your audience wants to consume content

Make sure to have a tracker on your website

Key Takeaways

When exposed to something new or unknown most people exhibit a form of fear or avoidance

It can take seven or eight or even more touch points or points of contact before the individual is ready to buy

Increasing familiarity with your brand should always be a key consideration when designing your marketing pipeline

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