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Get Online with Stacey Kehoe
Get Online with Stacey Kehoe episodes
- S1E6 - Paul Brodie: How Writing a Book can Skyrocket Your Business
As a business owner, have you thought of writing your own book? Today’s guest, Paul Brodie a 13 times bestselling author and host of the Get Published Podcast, owns a publishing company which helps aspiring authors publish their own book.
Publishing a book is the start, how to promote it is another thing. In this episode, Stacey and Paul dig deep on how you can use your book as a foundation of your business, understand the book writing process and how to deliver the book to the right people.
This is one episode you don’t want to miss! Enjoy!
What you will learn from this episode:
- Paul recounting his journey from being an ESL Teacher to becoming a best selling author
- How to repurpose your speaking engagements to a published book
- Listen to Paul’s advice to small business owners on how to connect to your potential clients
- Why it is risky to put all your marketing efforts to one platform
- How being an author can increase your credibility
- Step by step of publishing your first book
- Tips and tricks to Marketing your own book
Top Three Attention Grabbers:
- Use your book as a business card
- Record your top ten talking points on Rev Audio
- Produce your audio book free of charge by outsourcing it and doing the Royalty Share Agreement with Audible
Resources
Free Copy of Get Published Book
Podcast
Connect with Paul
Website
Twitter
Facebook
Instagram
The Vault Contact Information
The Vault Website
The Vault Instagram
The Vault Twitter
The Vault Pinterest
46 min - S1E5 - Fredrik Sandvall on Using Viral Social Media Trends to Improve Visibility of Your Personal Brand & How Helping Others Offers a Great ROI
What is the ROI for helping others? Fredrik Sandvall uses giving and sharing knowledge as part of his marketing strategy.
Fredrik Sandvall is the ultimate dealmaker, who helps businesses and property developers find funding solutions. He is not only finding the money - but more importantly helping with strategic and tactical advice to unlock win-win solutions.
Tune in as Stacey and Fredrik discussed why exchanging time for money is not a great idea, and listen to why coaching and mentoring are NOT the same thing and what he does with video content creation.
What you will learn from this episode:
- How Fredrick manages to provide a consulting services to his business and keep the pipeline full
- Why charging for the solution is better that charging by the hour
- Moaching; the difference between a mentor and a coach
- Tips on building your digital footprint
- How to use speaking opportunities to generate leads
- Ways to get funding solution for your business
Top Three Attention Grabbers:
- Charge for the outcome
- Understand the difference between a coach and a mentor
- Use your personal brand to leverage on your business.
Resources
Million Dollar Consulting by Alan Weiss
Invest in You By Fredrik Sandvall, Ivan Sandvall, Charlie Sandvall
Trust is the new currency
TACTICS
Connect with Fredrik
LinkedIn
Fredrik Sandvall Website
Global Sales Consulting
The Vault Contact Information
The Vault Website
The Vault Instagram
The Vault Twitter
The Vault Pinterest
53 min - S1E4 - The 6 Steps to Launching a Marketing Pipeline that ACTUALLY WORKS
How do you build and implement a marketing strategy? In this episode, Stacey will walk you through a six step process to building a digital marketing strategy. She developed a methodology called “The Game Changer” which consists of six key steps to develop a pipeline.
The 6C Methodology follows a structure that will allow you as a business owner to grow your client base. It is through understanding how to connect to your ideal customers, create a marketing material to engage them and lead them to the right platform to nourish your relationship with them.
This a method used by Stacey everyday within her agency and has proven real results. So grab your pen and paper, listen and take notes on this episode!
The 6C Methodology- Connect
Key Points to Connecting to your Audience- Value Proposition
- Branding
- Customer Avatar
- Create
Creating a Stock of Content to Appeal to your Audience- Create Visual,Audio, Written & Action types of content
- Register your IP, Trademarks & Social Media handles
- Use #TheContentWaterfall to Repurpose Content
- Captivate
How to Captivate the Attention of your Customer- What is the Familiarity Principle
- Pay-Per-Click Advertising
- PR Opportunities
- Capture
Capture the Contact Info of your Ideal Prospects- Landing Page
- Pop-up Form
- Converse
Listening & Converse with your Prospects before You Attempt to Sell to Them- Develop Relationships + Give Value
- Use Social Media to Converse with your prospects
- Create an email marketing campaign
- Convert
Impulse Factors to make your Sales Pitch Successful- Fear of Loss
- Urgency
- Greed
- Indifference
- + Which Marketing Collateral you should use
Key Takeaways:- Give, give, give, before you try to ask for something in exchange.
- Narrow your niche and focus on a smaller group of prospects
- Organic reach is depreciating quite rapidly. Put marketing budget into advertising in order to get in front of your customers
Resources
How to make exciting email headlines/subject lines
Kristin Marquet on Gaining Publicity, Pitching the Media & Becoming a Trusted Authority
HARO
The Vault Contact InformationThe Vault Website
The Vault Instagram
The Vault Twitter
The Vault Pinterest
26 min - S1E3 - Fran Boorman on Using Facebook Live, Documenting Your Journey & Giving without Expectation
Are you utilizing videos for your business? If not, listen now as Stacey and Fran drop actionable steps you can do to market your business.
In today’s episode, Fran Boorman, author, entrepreneur and a mother discuss the potential growth of your business using forums, facebook lives and live events. Fran also shared how after five years, she was able to scale her business by going against the old school networking rule. Nowadays, Fran’s passion is to help startups take their businesses to the next level and developing social enterprise.
What you will learn from this episode:- How Fran transitioned from a newly wed to an entrepreneur
- The Good, The Bad, and The Ugly side of Running a Business
- Creating a Facebook group that that transformed into an engaging community that generates leads
- Two reasons why you should use Facebook Live for your business
- How building relationships through live events landed Fran speaking engagements & a new business partner
- What is Goal17 and how Fran got involved in social enterprising
Key Takeaways:- Utilize Free Resource EG. Facebook Live + save time
- Proof of Concept: Test your market before your create your product or service
- Document Your Journey: Gary Vee says it + so does Fran Boorman - Share your wins, challenges and the reality of your business journey.
Resources
Bounce: The Myth of Talent and the Power of Practice by Matthew Syed
Connect with Fran
Fran Boorman's Website
Fran B Global Twitter
Fran B Global Facebook
Fran B Global Facebook Group - Online Forum
Fran Boorman LinkedIn
The Vault Contact InformationThe Vault Website
The Vault Instagram
The Vault Twitter
The Vault Pinterest
42 min - S1E2 - Why You Need to Build a Customer Avatar Before You Begin Marketing
What is a Customer Avatar? Why do you need one and how can it help you grow your business?
If your marketing needs some direction, today’s episode is for you. Stacey Kehoe, host of The Vault Podcast, dives into the topic of creating a customer avatar. She discusses how you can create your own avatar and why it is important? With 72% of brands targeting the wrong audience, she shares valuable tips to help you engage your social media audience so that you can build a community that loves your brand.
Two reasons why Customer Avatar is important- It can help to drive your content marketing strategy
- To run an effective advertising campaign
Basic Information you need to create a Customer Avatar- Name
- Gender
- Age
- Hobbies
- Marital Status
- Occupation/Job Title
- Education Level
- How do they like to learn (Read books/Attend conferences/Follow mentors)
- Big challenges and pain points
Resources
Customer Avatar Sheet
Key Takeaways:
- What motivates people most when they're purchasing a product or service? It's the challenge. If you can solve a problem for your prospect - hiring you is a no-brainer!
- Customer Avatars helps us think of our customers as real people not a faceless demographic.
- The more that you can understand the challenges your customers face, the more you are able to convert them into a customer.
The Vault Contact InformationThe Vault Website
The Vault Instagram
The Vault Twitter
The Vault Pinterest
16 min - S1E1 - Kristin Marquet on Gaining Publicity, Pitching the Media & Becoming a Trusted Authority
Join Stacey Kehoe as she caught up with Kristin Marquet, owner of Creative Development Agency, LLC and FemFounder.co, as they discuss why selling to everyone is the number one mistake you can as an entrepreneur. Kristin also shares tips on how you can do PR without breaking the bank and how she reached her goal of growing a profitable business.
Be sure to tune in now, you don’t want to miss this episode full of great marketing advice.
- What made Kristin switch from being an employee to entrepreneur
- How she scaled her business from 3 clients to 32 clients in under 6 months
- Why it is important to deeply understand your clients
- The crucial role of finding your niche
- Why offering your service to everyone is a dangerous thing to do
- Boosting your Marketing Efforts through PR
- PR Strategies for Small Business Owners
- How being an author can help you position yourself as an expert
Three Attention Grabbers- Be the obvious choice. Don't be afraid to niche
- Stalk journalist
- Practice what you preach
Resources
Squash Your Competition and Dominate Your Marketplace 55 Easy Tips to Generate Big Publicity for Your Startup or Small Business Today By: Kristin MarquetPublicity Jumpstart: 10 Ways to Get Your Brand Featured in the Press by Michelle Lewis and Kristin Marquet
Contact Kristin Marquet
Kristin Marquet Twitter
Creative Development Agency Instagram
Fem Founder Instagram
Creative Development Agency Website
The Vault Contact InformationThe Vault Website
The Vault Instagram
The Vault Twitter
The Vault Pinterest
39 min - Introduction to the PodcastWelcome to The Vault. Tune in every week to unlock the marketing secrets of some of the fastest growing businesses. You’ll hear practical tips, strategies and case study’s that will help you build incredible marketing campaigns for your business. And now, here’s your host Stacey Kehoe.2 min
About Get Online with Stacey Kehoe
From the publisher's feed
Welcome to The Get Online Podcast. The show is focused on helping you, the motivated business owner, implement interesting marketing ideas that will help to give your business the limelight it…
deserves. Tune in to hear me ask business owners the big questions we all want the answers to: How I get more customers? How can social media help my business? What is the best marketing to focus on? How do I scale my business effectively? Can my personal brand be used as an asset? If you are ready to take your business to another level, subscribe now to ensure you don't miss an episode!