May 18, 2023

7 Mistakes B2B Professionals Make & How to Avoid Them

17 minutes

Welcome to another exciting episode of the Expert in You podcast! In today's episode, we focus on breaking out of the low six-figure trap or hamster wheel that B2B consultants and coaches often find themselves in. The host shares the seven biggest mistakes that these professionals make, including not having a clear offer, undervaluing their expertise, and not having a consistent marketing strategy. Specializing and building a business around expertise leads to faster success and avoids being seen as a commodity.

You'll learn that having a clear offer and pricing based on value and impact leads to higher fees and bigger clients. Strong positioning through clear messaging, credibility, and authority attracts ideal clients and leads to more bookings.

Snapshot of the Key Points from the Episode:

02:45 - The seven biggest mistakes that consultants and coaches make.

06:20 - The importance of specializing and building a business around expertise. How to create a clear offer with tangible outcomes and avoid undervaluing your expertise.

12:30 - The importance of strong positioning in the market.

15:40 - The benefits of having a consistent marketing strategy and not relying too much on referrals.

About the Host -

Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.

How to Connect with Ann Carden:

Website: https://anncardencoaching.com

Linkedin: http://www.linkedin.com/in/business-consultant-coach

Youtube: https://www.youtube.com/anncarden

Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/

Grab Ann's free Masterclass at www.expertinyou.us

(0:00) Introduction to the Expert In You Podcast

(0:24) Discussing Marketing Strategies for Coaches and Consultants

(1:49) Unveiling the 7 Common Mistakes in Business

(7:23) Deep Dive into Weak Market Positioning

(10:48) Exploring Inefficient Sales Processes and Payment Structures

(13:00) Discussing Scalability in Business Models

(14:45) Recap of the 7 Common Mistakes in Business

(15:33) Delving Deeper into the 7 Mistakes

(18:10) Closing Remarks and Invitation to Free Training

...more

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By Ann Carden

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