Please Note: 

Investment Advisory Services offered through Krilogy Financial®, an SEC Registered Investment Advisor. All expressions of opinion are subject to change. This information is distributed for informational purposes, and should not to be construed as an offer, solicitation, recommendation, endorsement or individualized advise of any particular security, products, or services. All expressions of opinion are subject to change. Investing involves risk.  You should consult with a financial professional before investing. 

 Thomas J. Lewis, JD

Legal Counsel & CCO| 314.480.3808

What does it really take to build a successful financial advisory business from the ground up?

In this episode of Expert In You, host Ann Carden sits down with Michael Brown, an experienced wealth advisor with 18 years in the financial services industry, to discuss the realities of building a lasting advisory practice in a competitive and rapidly changing market.

With a background that includes social work and entrepreneurship, Michael took an unconventional path into wealth advising. He shares the lessons he learned while building his practice, from the importance of perseverance and patience to navigating compliance, networking, branding, and the changing world of digital marketing.

At the heart of Michael's approach is a simple but powerful principle: serve people well, build genuine relationships, and stay committed to the process.

Ann and Michael also explore the importance of mentorship, legacy, and creating a business that goes beyond financial success to make a meaningful impact on clients and the broader community.

Key Learnings: 

Key Moments: 

03:26 Starting a career in finance

08:46 Building a Legacy in St. Charles

11:53 Meeting entrepreneurs and their stories

12:47 Struggles after company buyout

17:32 Building a career in finance

21:06 Building a successful financial team

23:44 Building a Client Base Over Time

25:35 Putting clients first over profit

30:57 Building brand recognition

33:58 Early days on Facebook Messenger

35:09 Discussing modern workforce transitions

39:53 Surrounding Yourself with Good People

42:41 Helping business owners exit

45:02 Acquiring culture companies in Midwest

Whether you're a financial advisor, wealth manager, entrepreneur, or business owner, this conversation offers practical lessons on building a business based on trust, perseverance, meaningful relationships, and long-term thinking.

🎧 Tune in now to learn how Michael Brown built his financial advisory practice from the ground up and why patience, integrity, and a commitment to serving others can become your greatest competitive advantages.

About the guest : 

Michael Brown is a Wealth Advisor and Partner at Krilogy, with more than 25 years of experience helping individuals, families, and business owners build confidence in their financial futures. With a background spanning financial literacy, commercial banking, mortgage planning, and entrepreneurship, Michael brings a practical understanding of the financial challenges business owners face.

For the past 18 years, he has focused on wealth advising, helping clients align investments, retirement planning, and financial strategies with their long-term goals. Beyond his professional work, Michael is deeply involved in his community, serving on several boards and supporting charitable initiatives in the U.S. and Haiti. He is also a frequent speaker on financial planning and leadership.

How to connect Michael: 

Company Website:  https://www.krilogy.com/

LinkedIn Profile: https://www.linkedin.com/in/michael-r-brown-64119318/

Facebook Profile: https://www.facebook.com/Krilogy

About the host: 

Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.

Why Choose Ann Carden? 

With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.

Work with Ann Carden

 If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach. 

Get Free Resources:

➡️ Access Ann's Free Training: www.expertinyou.biz 

➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine

Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗 

🌐Website: https://annlcarden.com

 📞Contact Us: www.acarden.com

 💟Facebook: https://www.facebook.com/ann.carden.509

 💟Instagram: https://www.instagram.com/anncardenconsulting/

 💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

What happens when your sales process is designed for buyers who aren't actually your buyers?

In this episode of Expert In You, host Ann Carden explores one of the most overlooked factors in high-value sales: buyer sophistication.

As businesses move upmarket and pursue larger clients and contracts, the sales conversation needs to evolve. Experienced buyers don't need to be convinced with generic scripts, aggressive follow-ups, or basic sales tactics. They expect sellers to understand their business, respect their expertise, and engage them at the right level.

Drawing from her own recent experiences as both a buyer and a seasoned business professional, Ann reveals how poorly matched sales approaches can quickly undermine trust and cause high-value opportunities to disappear.

Key Moments: 

If you're a consultant, coach, expert, professional service provider, or business owner looking to move upmarket, this episode will help you rethink how you approach sophisticated buyers and create sales conversations that match the level of business you're trying to win.

🎧 Tune in now to discover how understanding your buyer can transform your sales conversations, strengthen your positioning, and help you win higher-value opportunities.

About the host: 

Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.

Why Choose Ann Carden? 

With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.

Work with Ann Carden

 If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach. 

Get Free Resources:

➡️ Access Ann's Free Training: www.expertinyou.biz 

➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine

Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗 

🌐Website: https://annlcarden.com

 📞Contact Us: www.acarden.com

 💟Facebook: https://www.facebook.com/ann.carden.509

 💟Instagram: https://www.instagram.com/anncardenconsulting/

 💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

What happens when your expertise is strong, but your online presence doesn't communicate your value?

In this episode of Expert In You, host Ann Carden sits down with content marketing strategist Alison Ver Halen to explore how established business owners can use strategic content, branding, storytelling, and SEO to stand out in crowded markets and attract higher-value clients.

Alison shares her journey from English major to SEO-focused content strategist and explains why content marketing isn't simply about publishing more. It's about creating the right message, positioning your expertise clearly, and building an online presence that gives potential clients a reason to trust you.

Ann and Alison also explore the often-missed connection between marketing and sales, why referrals alone aren't enough to build a scalable pipeline, and how businesses can approach AI without losing the human expertise that makes their brand unique.

Key Learnings: 

Key Moments: 

05:30 Focus on website content writing

09:09 Importance of Visual Branding

12:50 Aligning sales and marketing teams

13:42 Analyzing Marketing and Sales Alignment

17:32 Improving CRM communication flow

20:20 AI SEO misconceptions

Whether you're a consultant, coach, professional service provider, or established business owner, this episode will help you rethink your content strategy and build a digital presence that positions you as the obvious choice for the clients you want to attract.

🎧 Tune in now to learn how strategic content, storytelling, SEO, and strong positioning can help you move beyond referrals and attract the high-value clients your expertise deserves.

About the guest : 

Alison Ver Halen is the Founder and CEO of a content marketing and SEO company, as well as a professional speaker with more than eight years of experience in content marketing and search engine optimization. She specializes in turning complex marketing and SEO concepts into practical, engaging strategies that help businesses strengthen their online presence and grow. Through her speaking and consulting work, Alison helps entrepreneurs and marketing professionals create more effective content and online campaigns that attract the right audience and drive business results.

How to connect Alison: 

LinkedIn: https://www.linkedin.com/in/alison-ver-halen/

Website: https://avwritingservices.com/speaking-engagements/

About the host: 

Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.

Why Choose Ann Carden? 

With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.

Work with Ann Carden

 If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach. 

Get Free Resources:

➡️ Access Ann's Free Training: www.expertinyou.biz 

➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine

Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗 

🌐Website: https://annlcarden.com

 📞Contact Us: www.acarden.com

 💟Facebook: https://www.facebook.com/ann.carden.509

 💟Instagram: https://www.instagram.com/anncardenconsulting/

 💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

Why isn't more visibility automatically leading to more clients, revenue, and profit?

In this episode of Expert In You, host Ann Carden challenges one of the most common assumptions in modern business growth: that if you simply get more attention, create more content, appear on more podcasts, and speak on more stages, the revenue will follow.

It doesn't.

Drawing from more than 35 years of business experience, Ann explains why visibility is only one piece of the growth equation—and why highly visible experts can still struggle to generate consistent, profitable revenue.

The real difference comes from what happens after people see you: your positioning, your revenue model, your offers, and the strategic systems that turn attention into qualified opportunities and paying clients.

In This Episode, You'll Learn:

Key Moments: 

06:08 Importance of clear positioning

09:03 Creating a strategic podcast approach

13:01 Elevating business visibility strategy

Whether you're a consultant, coach, speaker, expert, or established business owner, this episode will help you stop measuring success by how many people see you and start focusing on what actually moves your business forward.

🎧 Tune in now to discover why visibility without strategy can leave you stuck—and how to turn your visibility into clients, revenue, and real business growth.

About the host: 

Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.

Why Choose Ann Carden? 

With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.

Work with Ann Carden

 If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach. 

Get Free Resources:

➡️ Access Ann's Free Training: www.expertinyou.biz 

➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine

Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗 

🌐Website: https://annlcarden.com

 📞Contact Us: www.acarden.com

 💟Facebook: https://www.facebook.com/ann.carden.509

 💟Instagram: https://www.instagram.com/anncardenconsulting/

 💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

What does it take to grow a law firm 20X without creating a business that depends entirely on the owner?

In this episode of Expert In You, host Ann Carden sits down with Simone Fulmer Gaus, co-founder of a thriving Oklahoma law firm, to explore how she challenged the traditional law-firm model and transformed her practice into a scalable, sustainable business.

Simone shares the difficult realities behind her growth journey, including the days when making payroll was a struggle and the pivotal decisions that forced her to rethink how the firm operated. Instead of relying on outdated hierarchies and owner-dependent systems, she focused on building stronger pipelines, empowering her team, and creating a structure that could support significant growth without sacrificing people's well-being.

Now, Simone is taking what she learned beyond her own firm through a new advisory business, a book, and a growing community for women law firm owners.

In This Episode, You'll Learn:

Key Moments: 

04:18 Starting a Consulting Business

07:50 Delegating responsibilities effectively

11:16 Recognizing internal systems and processes

16:18 Shifting from referrals to self-marketing

19:13 Managing business finances

23:34 Branding strategy and streaming ads

24:08 Marketing for lower-value cases

30:28 The responsibility of running a firm

32:40 Employee compensation strategy

34:32 Starting The Setup venture

37:51 Creating a law firm cohort

43:26 Opportunities in writing and ambition

Whether you're a law firm owner, attorney, professional services entrepreneur, or expert building a scalable practice, this episode offers practical lessons on leadership, systems, team empowerment, and sustainable business growth.

Tune in to discover how Simone Fulmer Gaus broke the traditional law-firm mold, grew her practice 20X, and built a business designed to thrive beyond the founder.

About the guest : 

Simone Fulmer Gaus is co-founder of Fulmer Sill, a personal injury and mass torts law firm in Oklahoma City that has grown its revenue more than twenty times in nearly twelve years. She built The Set-UpTM a five-pillar law firm management framework - to prove that law firm owners can build sustainable,  profitable practices without burning out the people inside them.

How to connect  Simone Fulmer Gaus: 

Email : [email protected]

Company Website: https://theset-up.co/

LinkedIn Profile: https://www.linkedin.com/in/simonefulmergaus

Facebook Profile: https://www.facebook.com/fulmersill

About the host: 

Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.

Why Choose Ann Carden? 

With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.

Work with Ann Carden

 If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach. 

Get Free Resources:

➡️ Access Ann's Free Training: www.expertinyou.biz 

➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine

Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗 

🌐Website: https://annlcarden.com

 📞Contact Us: www.acarden.com

 💟Facebook: https://www.facebook.com/ann.carden.509

 💟Instagram: https://www.instagram.com/anncardenconsulting/

 💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

What happens when the business you're building starts costing you your fulfillment?

In this episode of Expert In You, host Ann Carden sits down with leadership coach and keynote speaker Jeff Koziatek to explore his unconventional journey from entertainment and performing on stage to building a coaching business focused on leadership, values, courage, and personal growth.

Jeff's transition wasn't simply a career change. After experiencing the pressure and burnout that came with his previous path, he had to rethink what success really meant and build a business around a deeper sense of purpose.

Together, Ann and Jeff explore what it takes to transition into coaching, build a strong foundation for an expert business, attract the right clients, and create success without losing yourself in the process.

Key Takeaways:

Key Moments: 

05:24 Separating self-worth from work

06:19 Discovering passion for coaching

11:45 Shifting mindset and balancing work

14:35 Transitioning to coaching and speaking

17:29 Types of entertainers explained

21:12 Starting with First Clients

22:52 Discussing personal and professional values

27:54 Overcoming stigma of asking for help

30:37 Starting an entertainment business

32:21 Meeting Jeff at the expo

38:05 Speaking engagements vs. service offers

41:04 Achievers striving for work-life balance

Whether you're a coach, consultant, speaker, entrepreneur, or executive, this conversation offers a powerful reminder that business growth isn't just about making more money. It's about building a business that reflects your values, creates meaningful impact, and allows you to succeed without sacrificing what matters most.

🎧 Tune in now to discover how Jeff Koziatek turned an unexpected career transition into a purpose-driven coaching business and learn how you can build success on your own terms.

About the guest :

Jeff Koziatek works with executives who understand that results alone are not enough. Sustainable performance requires courage - the courage to confront hard truths, lead difficult conversations, hold standards without losing trust, and stay grounded when the stakes are high.

As a certified coach with The Values Conversation and the John Maxwell Team - and with more than 25 years as a business owner, entrepreneur, and former producer - Jeff brings real-world leadership pressure into every room. His work blends performance psychology, leadership development, and practical strategy to help executives amplify courage under pressure.

Organizations and associations partner with Jeff to help senior leaders show up decisive, credible, and composed - especially when the path forward isn’t obvious.

His sessions are known for being high-energy, deeply practical, and immediately actionable - equipping leaders not just to perform, but to lead with clarity when it matters most.

How to connect Jeff: 

Company Website http://www.CoreAuthenticity.com

LinkedIn Profile https://www.linkedin.com/in/jeffkoziatek/

Facebook Profile https://www.facebook.com/coreauthenticity

About the host: 

Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.

Why Choose Ann Carden? 

With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.

Work with Ann Carden

 If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach. 

Get Free Resources:

➡️ Access Ann's Free Training: www.expertinyou.biz 

➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine

Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗 

🌐Website: https://annlcarden.com

 📞Contact Us: www.acarden.com

 💟Facebook: https://www.facebook.com/ann.carden.509

 💟Instagram: https://www.instagram.com/anncardenconsulting/

 💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

Why are some experts getting booked to speak, appearing on podcasts, and generating plenty of visibility but still struggling to turn that attention into revenue?

In this episode of Expert In You, host Ann Carden reveals why speaking and visibility alone don't guarantee business growth. Whether you're presenting on a stage, appearing as a podcast guest, hosting a webinar, or going live online, every opportunity has the potential to create significantly more business if you have the right strategy behind it.

Ann breaks down the three critical gaps that cause experts to leave money on the table and explains how to strategically connect your message, offers, and follow-up to turn visibility into high-value opportunities.

Key Moments:

If you're a consultant, coach, founder, speaker, or professional expert who is already using your voice to build visibility, this episode will help you identify what's missing between being seen and actually getting paid.

🎧 Tune in now to discover the three speaking gaps that could be holding back your revenue and how to turn your next opportunity into a much bigger business result.

About the host: 

Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.

Why Choose Ann Carden? 

With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.

Work with Ann Carden

 If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach. 

Get Free Resources:

➡️ Access Ann's Free Training: www.expertinyou.biz 

➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine

Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗 

🌐Website: https://annlcarden.com

 📞Contact Us: www.acarden.com

 💟Facebook: https://www.facebook.com/ann.carden.509

 💟Instagram: https://www.instagram.com/anncardenconsulting/

 💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

What if the thing you once struggled with became the foundation of your success?

In this episode of Expert In You, host Ann Carden sits down with bestselling author, communication coach, TEDx speaker, and founder of Uplevel Communication, Mike Acker, to explore how powerful communication can transform your career, business, and influence.

Mike's journey is anything but ordinary. After struggling with a childhood speech impediment, he went on to become a professional speaker, bestselling author, and sought-after communication coach. His story offers a powerful reminder that confidence isn't something you're simply born with. It can be developed, practiced, and turned into a competitive advantage.

Ann and Mike also explore what it really takes to build a successful speaking career, why great speakers need a clear and focused message, and how books and speaking opportunities can create new doors for entrepreneurs and experts.

Key Moments: 

Key Moments: 

05:59 Struggles with language and insecurity

07:44 Learning Public Speaking Skills

11:01 Basics of Soccer Communication

14:31 Managing energy and mirroring others

16:38 First writing and overcoming fear

21:33 Evolving business strategies and content

25:39 Standing out in communication coaching

29:10 Boosting discoverability with SEO

30:23 Establishing an Austin event hub

35:03 Building business through public speaking

38:15 Praising Mike's business success

Whether you're an entrepreneur, executive, consultant, coach, or aspiring keynote speaker, this episode offers practical strategies for becoming a more confident communicator and using your voice to create greater influence and opportunity.

🎧 Tune in now to discover how mastering communication can become one of your greatest business and career advantages.

About the guest : 

Mike Acker is a bestselling author, executive communication coach, speaker, and founder of Uplevel Communication. After overcoming a speech impediment and fear of speaking, he dedicated his career to helping leaders, entrepreneurs, and professionals communicate with confidence, clarity, and influence.

Mike is the author of Speak With No Fear, Speak With Confidence, Lead With No Fear, and Connect Through Emotional Intelligence. His work has been featured in Forbes, Inc., and Business Insider, and he has spoken at TEDx events and on numerous podcasts. Today, he helps individuals and organizations strengthen executive presence, tell compelling stories, and communicate in ways that create opportunities, build trust, and drive results.

How to connect MIke: 

Company Website https://uplevelcommunication.com/

LinkedIn Profile https://www.linkedin.com/in/mikeackerdotcom

Facebook Profile https://www.facebook.com/mikeackerdotcom

About the host: 

Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.

Why Choose Ann Carden? 

With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.

Work with Ann Carden

 If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach. 

Get Free Resources:

➡️ Access Ann's Free Training: www.expertinyou.biz 

➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine

Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗 

🌐Website: https://annlcarden.com

 📞Contact Us: www.acarden.com

 💟Facebook: https://www.facebook.com/ann.carden.509

 💟Instagram: https://www.instagram.com/anncardenconsulting/

 💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

Artificial intelligence has made it easier than ever to create content, build a brand, and appear credible.

But there's one thing AI still can't manufacture: trust.

In this episode of Expert In You, Ann Carden explores the growing rise of what she calls the "Stepford Expert" professionals who use AI to create the appearance of expertise without the experience, credibility, or results to back it up.

As AI-generated content floods every platform, buyers are becoming more skeptical than ever. That means the businesses that thrive won't be the ones producing the most content they'll be the ones building the most trust.

In this episode, you will learn: 

Key Moments: 

01:22 Discovering Old Money Secrets Videos

03:15 Building trust in business today

08:43 Importance of online credibility

12:07 Offering business growth consultations

Whether you're a consultant, coach, founder, or service-based entrepreneur, this episode will help you build an authority brand that stands out for the right reasons and earns lasting trust in an increasingly crowded marketplace.

🎧 Tune in now to learn how to rise above the noise, build genuine authority, and become the trusted expert your ideal clients are looking for.

About the host: 

Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.

Why Choose Ann Carden? 

With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.

Work with Ann Carden

 If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach. 

Get Free Resources:

➡️ Access Ann's Free Training: www.expertinyou.biz 

➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine

Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗 

🌐Website: https://annlcarden.com

 📞Contact Us: www.acarden.com

 💟Facebook: https://www.facebook.com/ann.carden.509

 💟Instagram: https://www.instagram.com/anncardenconsulting/

 💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach

What happens when technology is designed to solve real-world problems instead of simply chasing the latest trends?

In this episode of Expert In You, host Ann Carden welcomes Latha Kumar, Founder and CEO of Zamorin Solutions, a custom software company dedicated to building innovative solutions that improve communities and help businesses grow. Inspired by a personal experience, Latha developed Park Zap, a platform designed to make playgrounds safer while helping parks and recreation organizations streamline inspections and maintenance.

Latha also shares how artificial intelligence is reshaping software development, why customer relationships remain a competitive advantage in the AI era, and how entrepreneurs can use technology to create meaningful impact while scaling their businesses.

Key Learnings: 

Key Moments: 

04:19 Starting a playground safety business

06:24 Learning the playground industry basics

12:17 What sets us apart

14:09 Rise of human customer service

19:37 Working with government and private clients

20:30 Setting a revenue floor

26:26 Dealing with difficult clients

27:05 Addressing positioning and sales issues

31:42 The early days as a business coach

35:21 Passion for helping clients succeed

37:07 Growth through word of mouth

42:31 Book an elevation strategy call

Whether you're an entrepreneur, business leader, or technology professional, this episode offers valuable insights into using innovation, AI, and customer-focused thinking to build solutions that create lasting impact.

🎧 Tune in now to discover how purpose-driven software, AI, and authentic customer relationships can fuel sustainable business growth.

About the guest: 

Latha Kumar is the CEO of Zamorins Solutions Inc., leading custom software projects, AI automation, and products like ParkZapp. With 30+ years of experience, she blends engineering, finance, project management, and community leadership to deliver meaningful impact.

How to connect Latha: 

Company Website : https://www.zamorinstech.com

LinkedIn Profile : https://www.linkedin.com/in/latha-kumar/

Facebook Profile : https://www.facebook.com/latha.kumar.321148

About the host: 

Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.

Why Choose Ann Carden? 

With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.

Work with Ann Carden

 If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach. 

Get Free Resources:

➡️ Access Ann's Free Training: www.expertinyou.biz 

➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine

Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗 

🌐Website: https://annlcarden.com

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