Expert In You

By Ann Carden

"EXPERT IN YOU" is a podcast designed for consultants, coaches, and entrepreneurs. It offers innovative strategies for gaining a competitive edge and establishing oneself as an industry expert, aiming... more

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How many episodes does Expert In You have?

The podcast currently has 466 episodes available.

Expert In You episodes:

April 16, 2025 9 Ways for Consultants to Scale To $1M or More
In this episode of Expert In You, Ann Carden delves into transforming from a consultant to adopting a CEO mindset for substantial business growth. She emphasizes the importance of specialization and raising prices as key strategies for scaling. Ann explores the creation of strategic partnerships and building effective teams. She discusses leveraging certifications and productizing expertise to expand service delivery. The episode also highlights the benefits of joint venture partnerships and transitioning to a one-to-many teaching approach. Ann offers a recap and outlines actionable next steps for scaling your business, concluding with an announcement for the next virtual workshop.
Ann Carden: The Business Growth & Marketing Expert You Need 🚀
With over 41 years of experience, Ann Carden is a renowned Business Growth Consultant, Marketing Strategist, Professional Speaker, and #1 Bestselling Author. She has helped hundreds of professionals across 40+ industries scale their businesses with high-level strategies that drive revenue, authority, and market influence.
Why Work with Ann?
✅ Corporate & Entrepreneurial Expertise: 13 years in corporate leadership + 29 years building and scaling multiple businesses
✅ Global Success: Grew her first business to an international level—even before the internet
✅ Coaching & Consulting Powerhouse: Specializing in helping coaches, consultants, and small business owners accelerate growth and maximize profits
Want to Scale Your Business Faster?
🎯 Get Ann’s Free Training: www.expertinyou.biz
📖 Read the Latest Issue of Expert In You Magazine: www.expertinyoumagazine.com/magazine
📅 Book a Strategy Call: acarden.com
Connect with Ann Today!
🌐 Website: anncarden.clickfunnels.com/auto-webinar-registration1648747080256
📞 Schedule a Call: calendly.com/anncardencoaching/acceleratorstrategycall?
💼 LinkedIn: linkedin.com/in/anncarden-business-consultant-coach
💟 Facebook: facebook.com/ann.carden.509
💟 Instagram: instagram.com/anncardenconsulting
🚀 Ready to grow your business with proven strategies? Let’s make it happen!
DISCLAIMER: I am not making revenue, income claims, or guarantees. This video is for educational purposes only, and results may vary. While some clients have achieved these results, this is not typical and requires significant effort and expertise.
(0:00) Introduction and Ann Carden's business growth approach
(1:31) Shifting from consultant to CEO mindset
(3:42) Specializing and raising prices for scaling
(6:42) Strategic partnership development and team building
(8:42) Leveraging certifications and productizing expertise
(10:25) JV partnerships and expanding service delivery models
(15:45) Teaching and scaling through a one-to-many approach
(18:25) Recap and next steps for scaling your business
(19:14) Closing thoughts and next virtual workshop announcement
...more
22min
April 09, 2025 Leveraging Strategy and Innovation: Approach to Business Growth and AI Integration with David Bland
In this powerful episode, I sit down with David Bland to explore his entrepreneurial journey and the Effective Market Testing (EMT) process transforming how businesses grow. 🚀 We dive into strategies for navigating uncertainty, acquiring clients, and using LinkedIn to expand your reach 📲—plus, David shares a real-world client success story you won’t want to miss. 💼 Ready to scale smarter? Don’t miss my exclusive invitation to a high-impact workshop at the end of the episode! 👉 Tune in now for expert insights, proven growth frameworks, and strategies to fast-track your success.
📘 David J. Bland: Testing Business Ideas with Real-World Innovation
Founder of Precoil and Lead Author of Testing Business Ideas, David J. Bland is a recognized thought leader helping companies innovate with confidence. Based in Northern California, David brings a powerful blend of lean startup, design thinking, and business model innovation to the world’s most recognized brands.
🚀 From Startups to Global Giants
Since founding Precoil in 2015, David has helped validate new products and business models for companies like GE, Toyota, Adobe, HP, and Behr—ensuring they’re building the right things before scaling.
📚 Author & Educator
David co-authored the best-selling book, Testing Business Ideas (Wiley), alongside strategy legend Alexander Osterwalder, arming innovators with tools to de-risk and test ideas systematically.
💡 Giving Back to the Startup Ecosystem
With over a decade spent scaling tech startups, David now mentors future founders through multiple Silicon Valley accelerators, sharing his expertise and commitment to sustainable innovation.
🔗 Connect with David J. Bland
🌐 Website: www.precoil.com/about
💼 LinkedIn: www.linkedin.com/in/davidjbland/overlay/contact-info/
(0:00) Introduction and guest welcome
(1:18) David's career journey and EMT process
(4:39) Client acquisition and LinkedIn's impact
(8:16) Favorite client story and business challenges
(15:28) Sponsor: Expert in You magazine
(16:16) Client engagement and adapting during COVID
(20:55) David's problem-solving and turning challenges into opportunities
(26:22) Team design, big goals, and AI integration
(30:38) Pricing, packaging services, and final thoughts
(33:44) Closing remarks and workshop promotion
...more
36min
April 02, 2025 Million Dollar Coaching, Consulting and Professional Service Offers
In this powerful episode of the Expert In You podcast, Ann Carden recaps a recent virtual event, revealing the keys to crafting a million-dollar offer 💰. She highlights common pitfalls to avoid and shares strategies for building and scaling a brand around a high-value offer. Drawing from her personal experience and proven insights, Ann unpacks what makes an offer truly compelling and how to position it for maximum impact. She extends a special invitation to listeners to strategize for their own businesses and unlock the transformative potential of a well-structured offer. 💡 The episode wraps up with an exclusive invitation to a workshop designed to help you refine and leverage your million-dollar offer. 🎧 Don't miss this opportunity to elevate your business success—tune in now!
Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 40 industries.
Why Choose Ann Carden?
With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 29 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level—even before the Internet era.
Work with Ann Carden
If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.
Get Free Resources:
➡️ Access Ann's Free Training: www.expertinyou.biz
➡️ Read the latest edition of Expert in You Magazine: www.expertinyoumagazine.com/magazine
Ready to grow your business?
📞 Book a strategy call today: acarden.com 🔗
Relevant Links:
🌐Website: https://anncarden.clickfunnels.com/auto-webinar-registration1648747080256
📞Contact Us: https://calendly.com/anncardencoaching/acceleratorstrategycall?
💟Facebook: https://www.facebook.com/ann.carden.509
💟Instagram: https://www.instagram.com/anncardenconsulting/
💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach
You might also like:
✅ https://youtu.be/zzlNIf1wtwg
✅ https://youtu.be/JOHQwTfqNSI
✅ https://youtu.be/k9I-uWBd-IA
🔰my playlist :
https://www.youtube.com/watch?v=aOtVWBlfwdA&list=PLvRgkKYZyiyx5oM1LnLTyCpZuUqPqzcbt&index=2
🔔Don't forget to like, share, and subscribe for more captivating Ann Carden!
Thank you for watching this video, click the "SUBSCRIBE" button to stay connected with this channel.
DISCLAIMER: I am not making revenue, income claims, or guarantees. This video is for educational purposes only, and results may vary. While some clients have achieved these results, this is not typical and requires significant effort and expertise.
(0:00) Introduction and Recap of Recent Events
(1:20) Creating a Million Dollar Offer and Avoiding Common Mistakes
(3:49) Sponsor: Expert In You Magazine
(4:35) Crafting and Branding Your Core Offer
(5:35) Personal Success Story and Offer Redesign Encouragement
(7:02) Call to Action and Workshop Promotion
...more
9min
March 26, 2025 AI in Action: Smart Tools & Strategies to Scale Your Business with Chris Troka
In this episode of Expert In You, Ann Carden welcomes Chris Troka, who shares insights from his business journey and the transformative impact of AI. They explore various types of AI employees and emphasize the importance of maintaining integrity in AI usage. Chris discusses how AI can enhance lead generation and podcasting, offering practical tips for those starting with AI and strategies for client acquisition. The conversation also covers setting and achieving ambitious business goals for 2025. Chris provides valuable insights into leveraging AI for business growth. Tune in for actionable advice on integrating AI into your business strategy!
🎯 Chris Troka: Automating Growth for Solopreneurs & Small Businesses
Chris Troka empowers solopreneurs and small business owners to save time, nurture leads, and scale their operations using smart marketing and automation strategies. With a unique background in building an award-winning Wedding DJ business, Chris understands what it takes to capture attention and convert interest into action.
⚙️ From Dance Floors to Dashboards
Chris took the creativity and hustle of the events world and transformed it into a mission—helping business owners streamline their workflows, maximize customer touchpoints, and scale through the buyer’s journey.
🚀 Why Chris?
If you're tired of doing everything manually and ready to build a business that works for you, Chris has the tools, systems, and mindset to make it happen.
🔗 Connect with Chris
🌐 Website: www.focused-biz.com
💼 LinkedIn: www.linkedin.com/in/christopher-troka-3a093058/
📘 Facebook Group: www.facebook.com/groups/4190977887795656
(0:00) Introduction and welcoming Chris Troka
(1:16) Chris Troka's business journey and AI impact
(5:25) Understanding different types of AI employees
(8:42) Maintaining integrity in AI usage
(9:48) Sponsor: Expert In You Magazine
(10:37) Engaging Chris Troka’s services and AI in lead generation
(12:18) Exploring AI's potential in podcasting
(13:14) Tips for starting with AI and client acquisition strategies
(15:22) Setting and tackling big business goals for 2025
(17:50) Closing remarks, contact info, and workshop invitation
...more
20min
March 19, 2025 How to Build a Standout Brand That Gets Attention and Grows Your Business
In this episode of Expert In You, Ann Carden breaks down the intricacies of personal branding, sharing her expertise in building a standout presence in any industry. She introduces the four Cs of personal branding—Clarity, Consistency, Credibility, and Connection—a powerful framework for establishing authority and influence. Ann dives into high-impact strategies that help entrepreneurs and coaches differentiate themselves, ensuring they attract the right audience and opportunities. She wraps up with actionable takeaways to help listeners elevate their professional presence and build a brand that commands attention. 🎧 Tune in now for expert insights on crafting a powerful and profitable personal brand! 🚀
Ann Carden: The Business Growth & Marketing Expert You Need 🚀
With over 41 years of experience, Ann Carden is a renowned Business Growth Consultant, Marketing Strategist, Professional Speaker, and #1 Bestselling Author. She has helped hundreds of professionals across 40+ industries scale their businesses with high-level strategies that drive revenue, authority, and market influence.
Why Work with Ann?
✅ Corporate & Entrepreneurial Expertise: 13 years in corporate leadership + 29 years building and scaling multiple businesses
✅ Global Success: Grew her first business to an international level—even before the internet
✅ Coaching & Consulting Powerhouse: Specializing in helping coaches, consultants, and small business owners accelerate growth and maximize profits
Want to Scale Your Business Faster?
🎯 Get Ann’s Free Training: www.expertinyou.biz
📖 Read the Latest Issue of Expert In You Magazine: www.expertinyoumagazine.com/magazine
📅 Book a Strategy Call: acarden.com
Connect with Ann Today!
🌐 Website: anncarden.clickfunnels.com/auto-webinar-registration1648747080256
📞 Schedule a Call: calendly.com/anncardencoaching/acceleratorstrategycall?
💼 LinkedIn: linkedin.com/in/anncarden-business-consultant-coach
💟 Facebook: facebook.com/ann.carden.509
💟 Instagram: instagram.com/anncardenconsulting
🚀 Ready to grow your business with proven strategies? Let’s make it happen!
DISCLAIMER: I am not making revenue, income claims, or guarantees. This video is for educational purposes only, and results may vary. While some clients have achieved these results, this is not typical and requires significant effort and expertise.
(0:00) Welcome and introduction to Expert In You
(1:33) Ann Carden's background and expertise in personal branding
(5:22) The four Cs of personal branding: Clarity, Consistency, Credibility, Connection
(9:23) Sponsor: Expert in You magazine
(11:07) Utilizing high impact strategies for personal brand growth
(13:28) Summary of personal branding strategies and closing remarks
...more
17min
March 12, 2025 Marketing in the AI Era: Sales Funnels, Branding & Omnichannel Success with Ben Kniffen
In this episode of Expert In You, Ann Carden sits down with Ben Kniffen to discuss the evolving landscape of online networking post-COVID and the common pitfalls in paid advertising. Ben, from LinkedSelling, shares expert insights on the power of branding and storytelling in marketing, shedding light on the differences between B2B and B2C strategies and how to overcome skepticism in the sales process. The conversation also explores how to align sales with marketing funnels, the impact of AI tools like ChatGPT on advertising, and the challenges of omnichannel marketing. Ben offers a behind-the-scenes look at LinkedSelling's future goals and provides actionable strategies to enhance your marketing efforts. 🎧 Tune in now for expert insights and proven techniques to elevate your marketing success!
Ben Kniffen: The B2B Lead Generation Expert 🚀
Ben Kniffen is the CEO and Co-Founder of LinkedSelling, the leader in Business-to-Business Lead Generation and a four-time INC 5000 company. Since 2011, he has taught hundreds of thousands of business owners, entrepreneurs, and professionals how to leverage LinkedIn and social media to generate leads, clients, and sales opportunities.
Why Work with Ben?
With experience working with Microsoft, Dell, SAS, Neil Patel, HP, and more, Ben and his team have helped over 10,000 businesses build and execute powerful LinkedIn lead generation strategies. His insights have been featured in Entrepreneur.com, Business 2 Community, and Salesforce, making him a trusted authority in B2B marketing.
Beyond Business 🎶
When he’s not helping businesses scale, Ben enjoys spending time with his wife and daughters, watching Cardinals baseball, and playing music. A professional musician, he never passes up a chance to lay down the groove on bass!
Connect with Ben!
🌍 Website: Linkedselling.com
💼 LinkedIn: linkedin.com/in/benkniffen
🚀 Ready to transform your B2B lead generation? Let’s make it happen!
DISCLAIMER: I am not making revenue, income claims, or guarantees. This video is for educational purposes only, and results may vary. While some clients have achieved these results, this is not typical and requires significant effort and expertise.
(0:00) Introduction and guest Ben Kniffen
(1:07) Power and efficiency of online networking post-COVID
(3:18) Common pitfalls in paid advertising and Ben's agency background
(5:53) LinkedSelling's services and the role of branding in marketing
(10:14) Identifying ideal clients and addressing misconceptions in marketing
(12:56) Storytelling and strategy differences in B2B vs. B2C marketing
(15:22) Overcoming skepticism and the importance of pain points
(18:23) Marketing funnel and multi-step advertising strategies
(21:29) Marketing vs. sales and alignment strategies
(23:19) Sponsor: Expert in You magazine
(24:43) Lead qualification, cost analysis, and nurturing
(28:24) Collaborating with large company marketing teams
(30:09) Tech stack and choosing the right ad platform
(37:36) Leveraging experience and competitive analysis through ad libraries
(41:58) Impact of ChatGPT on advertising strategies
(44:03) LinkedSelling's future goals and overcoming educational challenges
(46:44) Omnichannel marketing and competing for attention
(49:40) Contact information and acknowledgments
(50:27) Closing remarks and workshop invitation
...more
52min
March 05, 2025 Speak, Sell, and Scale by Owning Your Own Stage
In this episode of Expert In You, Ann Carden breaks down the entrepreneurial success formula, revealing the key strategies that drive business growth. She explores the power of speaking engagements to expand your influence and reach within your industry. 🎤 The conversation dives into multi-channel content sharing, hosting virtual events, and engaging with diverse audiences to maximize impact. Ann also shares proven marketing strategies backed by real success stories, offering practical insights for entrepreneurs looking to scale their businesses. 📈 🎧 Tune in now for expert strategies to elevate your entrepreneurial journey and achieve long-term success!
Ann Carden: The Business Growth & Marketing Expert You Need 🚀
With over 41 years of experience, Ann Carden is a renowned Business Growth Consultant, Marketing Strategist, Professional Speaker, and #1 Bestselling Author. She has helped hundreds of professionals across 40+ industries scale their businesses with high-level strategies that drive revenue, authority, and market influence.
Why Work with Ann?
✅ Corporate & Entrepreneurial Expertise: 13 years in corporate leadership + 29 years building and scaling multiple businesses
✅ Global Success: Grew her first business to an international level—even before the internet
✅ Coaching & Consulting Powerhouse: Specializing in helping coaches, consultants, and small business owners accelerate growth and maximize profits
Want to Scale Your Business Faster?
🎯 Get Ann’s Free Training: www.expertinyou.biz
📖 Read the Latest Issue of Expert In You Magazine: www.expertinyoumagazine.com/magazine
📅 Book a Strategy Call: acarden.com
Connect with Ann Today!
🌐 Website: anncarden.clickfunnels.com/auto-webinar-registration1648747080256
📞 Schedule a Call: calendly.com/anncardencoaching/acceleratorstrategycall?
💼 LinkedIn: linkedin.com/in/anncarden-business-consultant-coach
💟 Facebook: facebook.com/ann.carden.509
💟 Instagram: instagram.com/anncardenconsulting
🚀 Ready to grow your business with proven strategies? Let’s make it happen!
DISCLAIMER: I am not making revenue, income claims, or guarantees. This video is for educational purposes only, and results may vary. While some clients have achieved these results, this is not typical and requires significant effort and expertise.
(0:00) Introduction and the entrepreneurial success formula
(2:35) Leveraging speaking engagements for business growth
(6:17) Sponsor: Expert in You magazine
(7:02) Multi-channel content sharing and virtual events
(10:33) Diverse marketing strategies and success stories
(13:04) Conclusion and call to action
...more
15min
March 03, 2025 Expert Consulting in Healthcare: Growth, Strategy, and Brand Building with Steve Sawyer
In this episode of Expert In You, Ann Carden sits down with Steve Sawyer from SolvingX to discuss his journey into healthcare consulting and the strategies behind building trust and reducing costs in the industry. Steve shares powerful insights on problem-solving, client success stories, and the importance of simplicity in business. They dive into mentorship, brand positioning, and strategic client acquisition, highlighting the impact of speaking engagements and value pricing in growing a consulting business. Transparency is key, and Steve breaks down how honesty fosters strong client relationships. Plus, he unveils details about his new book, while Ann extends an invitation to her free virtual workshop. 🎧 Tune in for expert advice on scaling your consulting business with clarity and confidence!
Steve Sawyer is a proven leader and strategic consultant in supply chain operations, facilities management, and technology. With extensive experience advising Fortune 500 companies (#135 & #190) and Group Purchasing Organizations (GPOs) across industries—including banking, commercial real estate, healthcare, government, military, multi-family, and retail—Steve is a trusted advisor to executives and a results-driven strategist.
🚀 Leadership & Strategy
🔹 Expert in C-Suite sales, financial & operations strategies, and disaster preparedness
🔹 Specialist in account transitions, technology implementation, and executive committee leadership
🔹 Proven ability to build centralized teams and drive large-scale operational transformation
💰 Spend & Analytics Expertise
🔹 Managed $16 billion in global OpEx/CapEx spend
🔹 Deep knowledge of Real Estate PropTech, risk management, and KPI-driven performance tracking
🔹 Led $90 million in contracted career savings through capital equipment, energy, and integrated facility services
🏆 Industry Thought Leader & Innovator
🔹 2025 Johnson Controls Healthcare Advisory Council Member
🔹 Subject matter expert in 60+ operational categories, from construction and security to ESG and water treatment
🔹 Published insights on healthcare outcomes, supply chain security, and the importance of janitorial & FF&E brand equity
📈 Transformational Success
✔ Drove a 23% ($215M) growth in GPO portfolio
✔ Centralized U.S. & Manila supply chain operations across 3,500 facilities
✔ Led the largest utility procurement across 52 hospitals ($22.5M in savings)
✔ Automated HR talent acquisition, cutting post-to-hire time by 20 days
📩 Connect with Steve:
🔗 LinkedIn: https://www.linkedin.com/in/stevesawyer2/
🌐 Website: https://solvingxllc.com/
(0:00) Introduction and Guest Steve Sawyer from SolvingX
(2:07) Steve Sawyer's eclectic career journey
(5:21) Transition into healthcare consulting
(9:14) Building trust and cutting costs in healthcare
(13:11) Problem-solving and client success stories
(19:57) Simplicity, mentorship, and consulting transition
(22:12) Expansion of expertise and personal growth
(24:32) Sponsor: Expert in You magazine
(25:15) Client acquisition and strategic partnerships
(28:34) Building and leveraging a solid brand
(33:10) Speaking engagements and value pricing strategies
(40:18) Ensuring transparency and building client trust
(42:32) Final advice for aspiring consultants
(45:18) Upcoming book details and content sharing tips
(47:28) Connecting with Steve and closing remarks
(48:12) Ann's upcoming free virtual workshop and call to action
...more
50min
February 26, 2025 The Revenue Roadblocks Entrepreneurs Will Face in 2025 and How to Crush Them for Explosive Growth
In this episode of Expert In You, Ann Carden uncovers the revenue roadblocks that hold entrepreneurs back and the key strategies for positioning and differentiation in the market 🌟. She dives into the impact of AI and automation on pricing models, sharing insights on how to adapt to technological shifts for sustained growth. The conversation also explores social media algorithms and how to leverage them for maximum visibility and engagement 📱. Ann emphasizes the importance of managing client expectations, delivering consistent results, and evolving as a leader to ensure long-term success. The episode wraps up with Ann’s closing insights and a powerful call to action, encouraging listeners to implement these strategies for business transformation and revenue breakthroughs 🚀. 🎧 Tune in now and take your business to the next level!
Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 40 industries.
Why Choose Ann Carden?
With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 29 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level—even before the Internet era.
Work with Ann Carden
If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.
Get Free Resources:
➡️ Access Ann's Free Training: www.expertinyou.biz
➡️ Read the latest edition of Expert in You Magazine: www.expertinyoumagazine.com/magazine
Ready to grow your business?
📞 Book a strategy call today: acarden.com 🔗
Relevant Links:
🌐Website: https://anncarden.clickfunnels.com/auto-webinar-registration1648747080256
📞Contact Us: https://calendly.com/anncardencoaching/acceleratorstrategycall?
💟Facebook: https://www.facebook.com/ann.carden.509
💟Instagram: https://www.instagram.com/anncardenconsulting/
💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach
🔰my playlist :
https://www.youtube.com/watch?v=aOtVWBlfwdA&list=PLvRgkKYZyiyx5oM1LnLTyCpZuUqPqzcbt&index=2
🔔Don't forget to like, share, and subscribe for more captivating Ann Carden!
Thank you for watching this video, click the "SUBSCRIBE" button to stay connected with this channel.
DISCLAIMER: I am not making revenue, income claims, or guarantees. This video is for educational purposes only, and results may vary. While some clients have achieved these results, this is not typical and requires significant effort and expertise.
(0:00) Introduction and revenue roadblocks
(3:14) Positioning and differentiating in the market
(5:03) AI, automation, and pricing strategies
(7:22) Social media algorithms and strategic visibility
(9:22) Client expectations and results delivery
(11:55) Mindset and leadership evolution
(15:28) Sponsor: Expert in You magazine
(16:13) Closing remarks and call to action
...more
18min
February 24, 2025 Small Shifts, Big Wins: Neuroscience-Based Strategies for Entrepreneurs with Dr. Irena O'Brien
In this episode of Expert In You, Ann Carden sits down with Dr. Irena O'Brien to explore her fascinating journey from CPA to cognitive neuroscientist 🧠. Dr. O'Brien shares insights on coaching analytical professionals, unlocking client potential through dreams and desires, and leveraging the mind-body connection for peak performance. They discuss strategies for personal and professional growth, the power of small gains, and transforming sales success through belief shifts and cognitive optimization 📈. Dr. O'Brien also debunks the 10,000-hour rule and reveals how exercise boosts productivity 🏃‍♀️. The episode wraps up with practical insights on brain plasticity and strategies for lasting success. 🎧 Tune in now for neuroscience-backed techniques to elevate your business and life!
Dr. Irena O’Brien: Cognitive Neuroscientist & Founder of The Neuroscience School 🧠🔬
Dr. Irena O’Brien is a cognitive neuroscientist with nearly 30 years of expertise in psychology and neuroscience. After a successful career as a chartered accountant, she pursued her passion, earning a PhD in Psychology from the Université du Québec à Montréal. She conducted brain imaging and electrophysiological studies and later expanded her expertise through a postdoctoral fellowship at McGill University's Centre for Language, Mind, and Brain.
💡 Founder of The Neuroscience School
Dr. Irena is the visionary behind The Neuroscience School, an innovative program that equips coaches and health professionals with accessible, evidence-based tools to apply neuroscience in their work. She is on a mission to debunk misinformation in the media and simplify neuroscience for practical use.
🧠 Passion for Brain Health & Aging
She has a deep interest in how lifestyle choices impact brain health, mood, and cognition as we age. Believing that a healthy mind requires a healthy body, Dr. Irena empowers individuals to improve their own lives—and those of their clients—by applying practical neuroscience strategies.
📩 Connect with Dr. Irena:
🌐 Website: https://neuroscienceschool.com/
🔗 LinkedIn: https://www.linkedin.com/in/irenaobrien/
(0:00) Introduction and welcome to Dr. Irena O'Brien
(1:14) Dr. O'Brien's journey from CPA to cognitive neuroscientist
(5:49) Overcoming challenges in coaching analytical professionals
(9:37) Unlocking client potential by tapping into dreams and desires
(14:16) Sponsor: Expert in You Magazine
(15:27) Exploring the mind-body connection in performance
(20:23) Strategies for effective personal and professional shifts
(22:41) Embracing small steps and the power of incremental gains
(24:25) Transforming sales success through belief change
(26:38) Consistency and cognitive optimization in business
(27:35) Debunking the ten thousand hour rule
(29:17) Exercise, productivity, and cognitive health for entrepreneurs
(31:40) The science of brain plasticity and embracing change
(32:47) Contact details for Dr. Irena O'Brien
(33:20) Podcast closing and listener engagement
...more
36min

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How many episodes does Expert In You have?

The podcast currently has 466 episodes available.

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