In this powerful episode, I sit down with David Bland to explore his entrepreneurial journey and the Effective Market Testing (EMT) process transforming how businesses grow. 🚀 We dive into strategies for navigating uncertainty, acquiring clients, and using LinkedIn to expand your reach 📲—plus, David shares a real-world client success story you won’t want to miss. 💼 Ready to scale smarter? Don’t miss my exclusive invitation to a high-impact workshop at the end of the episode! 👉 Tune in now for expert insights, proven growth frameworks, and strategies to fast-track your success.

Founder of Precoil and Lead Author of Testing Business Ideas, David J. Bland is a recognized thought leader helping companies innovate with confidence. Based in Northern California, David brings a powerful blend of lean startup, design thinking, and business model innovation to the world’s most recognized brands.

Since founding Precoil in 2015, David has helped validate new products and business models for companies like GE, Toyota, Adobe, HP, and Behr—ensuring they’re building the right things before scaling.

David co-authored the best-selling book, Testing Business Ideas (Wiley), alongside strategy legend Alexander Osterwalder, arming innovators with tools to de-risk and test ideas systematically.

With over a decade spent scaling tech startups, David now mentors future founders through multiple Silicon Valley accelerators, sharing his expertise and commitment to sustainable innovation.

🌐 Website: www.precoil.com/about

💼 LinkedIn: www.linkedin.com/in/davidjbland/overlay/contact-info/

(0:00) Introduction and guest welcome

(1:18) David's career journey and EMT process

(4:39) Client acquisition and LinkedIn's impact

(8:16) Favorite client story and business challenges

(15:28) Sponsor: Expert in You magazine

(16:16) Client engagement and adapting during COVID

(20:55) David's problem-solving and turning challenges into opportunities

(26:22) Team design, big goals, and AI integration

(30:38) Pricing, packaging services, and final thoughts

(33:44) Closing remarks and workshop promotion