With new food labeling practices and evolving downstream partnerships, it might seem like the sustainable agriculture supply chain is more complicated than ever before.

But these trends are creating new value at the consumer level, and by adopting a few simple practices and documenting them properly, growers can make sure they are capturing their fair share of the profits.

In this episode of the Future. Faster, Tom and Sally discuss some of the different food labelling terms and what they really mean. Plus, they discuss real world examples of growers who are capitalizing on these trends and cite the real value on which they're collecting.

Then, they're joined by Jeff Peters, Director of Sustainable Agriculture Downstream Partnerships at Nutrien Ag Solutions, to elaborate on why downstream suppliers are interested in tracking sustainable practices at the farm level. He also outlines what types of opportunities this provides growers and how Nutrien Ag Solutions is delivering value to both groups.