Navigating the Fustercluck

7. Presentation Skills (Heart to Head), Pt 2


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Communication is key. In working together. In selling ideas. In moving up into leadership. The key is to touch people. People are emotional creatures first, thinking creatures second. Keeping people emotionally invested right off the bat is key. Here are some additional ways to leverage what you got from the previous episode of this podcast.Show Notes:* Rose-Tinted Glasses* The Primacy Effect says people remember best what they hear first* A strong start places a Halo Effect on the rest of what you show* Tell a Great Story with Numbers* Data dumps suck* No eyecharts* Need to know vs nice to know* Wrap numbers up into a story and as the legendary Tom Hansen said, you will become King S*#t of F%#K Mountain* Two Guys at a Bar* Doesn’t matter how large or small your audience is, your presentation ought to feel natural, like two friends at a bar talking* You don’t gain authority by trying to appear and sound like a god on a mountain. Don’t try to sound smart, be smart.* If You Can’t Explain it to a Six-Year-Old, You Don’t Understand it Well Enough. — Albert Einstein* Stop Reading the Telemprompter in Your Head* Enthusiasm trumps perfection* Don’t over-script your talk* You’ll come across as a bad actor, robotic and stiff* No TLA’s!* Jargon is the refuse of the lazy and insecure* Jargon confuses people, stop it* Breaking the Chains of Keynote* Slides are supposed to serve you, don’t be a slave to slides* Beyond slides, there are other ways to get across an idea* People Will Forget What You Said, People Will Forget What You Did, But People Will Never Forget How You Made Them Feel.— Maya Angelou, Poet, Speaker, Activist, MuseTranscripts:Welcome back to the Episode 7 of Navigating the Fustercluck—a podcast full of snackable insights to help you navigate the love/hate world of creativity.My name is Wegs, like eggs with a W, joining you from Deaf Mule Studios in Dallas, and whether you work in advertising, design, gaming, fine art, commercial art, content creation, whatever it may be, we’re here to talk some more about talking. Presenting. And performing. What it takes to sell in more ideas to colleagues and clients.On this episode, lucky #7, we’ll pick up where we left off last time, knowing that we’ve got to start with the heart before we can plant an idea in someone else’s head.And to do this, it really helps to get off to a great start, so people see you through rose-tinted glasses.Rose-Tinted GlassesThe Primacy Effect says that people best remember what they see first. That’s why first impressions often create a halo-effect. A positive glow that makes everything that follows look even better than it actually is. That’s a big part of why a strong start is so critical. You want your audience to put on their rose-tinted glasses upfront and look forward to the rest of the show. Which is why I always favor presenting your best work first. Now how else do you get off to a great start?Tell a Great Story with NumbersThe best storytellers today know how to weave numbers into their stories. Not dull stats and factoids, but insightful numbers that paint a picture:According to the Dailyinfographic.com, the U.S. uses 1.2 billion pounds of pesticides a year, but only 0.01 percent actually reach their intended targets.The rest end up contaminating our food, air and water.Now if you’re an environmentalist or manufacturer of a cleaner pest control system, those numbers paint a picture. A very vivid picture indeed. Which is why a numbers can be a great way to open your story.Two Guys at a BarWhether you’re speaking with one person or a stadium full of people– minus the profanity– keep things as simple as two guys talking at a bar. And if you’re presenting creative, leave the stage directions to Steven Spielberg. When you’re bellying up,
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