Today I’m talking about the irrationally rational, business backward and asking 'what if' as I revisit one of my favourite movies, Moneyball. The parallels between this story, early Trancendentalists and the Hero's Journey, continue to inspire new ways of thinking about business, evolved.

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Explore a rationally light approach to Marketing for less irrational:

www.lightonmarketing.ca

Connect with more as a coherent, conscious consumer:

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