(00:00) Intro 

(00:50) Feedback from listeners

(03:00) Podcast starts - intro to Alfie's journey

(06:00) Three takeaways 

(06:30) Customer Development vs Acquisition Go-To-Market motions

(14:00) Who to send abroad for international expansions

(16:00) Speed of feedback

(18:15) Identifying whether you're lacking PMF vs Go-To-Market fit

(20:00) The email we used to get our first 50 customers

(21:45) Leveraging your strengths to finding your first customers

(24:00) The PSP framework to pivots: Product / Segmentation /Positioning 

(27:50) How to know which pivots you need to make

(29:00) The flaws of A/B testing

(33:00) Framework for learning: 70% doing 20% self-directed 10% asking others

(34:50) The cook vs chef dynamic

(37:00) Why Chris disagrees with the 70/20/10 learning framework

(40:00) Context of advice is more important than the advice itself

(42:00) Customer development process in more detail

(43:00) Three key takeaways of the pod 

(43:30) Links to newsletters and where to find us

(The email that got us our first 50 customers)

(Four Steps to an Epiphany)

(The chef vs cook principle) 

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