Today on the podcast I want to share with you a very detailed formula I have developed over the last 25 years to structure your mindset, business and money.  I feel it is a very comprehensive way for you to look at how you are growing your business and your life.  

It is a lot of information, so I have included a detailed outline in the show notes.  But, please take time to review its details, principles and structure.  I truly believe it will help you to grow personally, professionally, and financially.  I hope you gain some valuable insights and knowledge.

Please let me know how I can help you implement these principles by contacting me through our social channels or by email at [email protected].  I am here to serve and love hearing from our commmunity.

Thanks for listening.  Talk tomorrow.

George Wright III

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7-Step Formula for Growing Your Life & Business

1-MINDSET:  Develop clarity, focus and discipline to create your best life.

Your outcome is controlled by your actions and your actions are controlled by your thoughts.  Everything you do and all your outcomes are created by what and how you think. To create success for yourself, you must first have a good mindset.

Do you meditate?

Are my thoughts positive?

Do you lack clarity?

Do you have limiting beliefs?

Do you get stuck inside your head?

 

2-MAPPING:  Define and create your vision, mission and roadmap to achieve success.

Most people don’t know who they are or what they really want out of life.  It is important to know yourself and to define your ultimate target and outcome.  If you don’t know where you are travelling to then it will be difficult to get there.  

Questions -

What is your why?

What do you really want? 

How do you want to feel?

What do you need to do every day to get there?

What is your unique talent? 

What product or service can you offer?  Is there a market?

 

3-MARKETING:  Identify, target and attract leads to grow your business and brand.

Marketing is often the misunderstood ingredient to success. Countless dollars are spent on advertising campaigns that are misguided and have no purpose.  It is critical to know and understand who your prospects are and to focus on your clients needs.  Remember that “your prospect has a problem that they are trying to solve, and your product or service is going to help them solve that problem”.

Identify your market.

Geographic

Demographic

Affinity/Association

Create your message.

The Prospect Pyramid

The Conversion Equation

Your Market Dominating Position

Your Core Story

Choose and optimize your media.

Digital Marketing

Social Media

Content Marketing

Direct Marketing

Direct Mail

Telemarketing

 

4-MONETIZE:  Build, develop and optimize your sales process to create the most revenue.

Building a selling machine to optimize your business is a key to success and takes time to perfect.  Depending on your type of business this can be done with or without salespeople.  Either way there are systems that need to be put into place.  If you are in a business that requires salespeople then you should have the following systems in place.

How to hire peak performers

Onboarding program for immediate engagement

Ongoing training system

Proven scripts

Follow up cadence

Culture that stimulates loyalty

Compensation that creates drive and competition           

 

5-MOMENTUM:  Use proven strategies and tactics to grow and scale your business.

We have all heard of the 80/20 rule.  20% of our efforts are spent on things that create 80% of the results. So, where should you be spending at least 20% of your time to create maximum results?  In business and in our personal lives there are certain things that we can focus on that will give us the results that we are looking for. 

In business there are 5 key drivers.

Leads

Conversions

Transactions

Pricing

Profits

 

6-MASTERY:  Create freedom by scaling the right people, resources, technology and tools.

Time is one of your greatest assets and having a successful business in place that can operate without you will allow you to focus on growth strategies, starting other income producing projects, managing your money and spending time with family. 

Establish the culture

Create efficiencies

Become scalable

Invest in your people

Become the industry expert

Time and skill mastery

Accountability

KPI’s and reporting

  

7-MONEY:  Apply advanced strategies to grow and protect your wealth.

One of the best strategies to reduce taxes and keep more of what you make is to own a business.  Having the right business structures in place is critical to protecting your revenue and assets.  The right estate plan in place is critical to preserving your wealth for generations.  Learn time tested and proven strategies to invest wisely and grow your wealth 

Asset Protection

Insurance

Tax Planning

Bookkeeping

LLC vs Corporation

1099 vs W2

IRA vs 401K

Rent vs Purchase

Investment Options