If you want more repeat business, referrals, and long-term client loyalty — this episode delivers a powerful blueprint. Mike sits down with Eric Gillman, known as “The Sharpest Guy You Know,” to break down how successful professionals stop chasing leads and start building raving fan relationships instead. Eric shares his proven 7-step system for creating memorable client experiences that drive referrals naturally — no awkward selling required. From building a focused “gold client” group, personalizing relationships, strategic gifting, and mastering authentic connection, Eric explains how small, intentional actions create massive long-term impact. Whether you’re in real estate, sales, lending, or any service-based business, these strategies help you stay top of mind and become the professional people love to refer. This episode is packed with practical examples, mindset shifts, and simple systems you can implement immediately to grow your business through relationships. 🔑 Key Takeaways ⭐ People don’t remember what you do — they remember how you make them feel. 🔥 Build a “Gold Group” of 20–25 top relationships and invest in them intentionally. 📝 Personalization matters: remember names, interests, birthdays, and milestones. 🤝 Generate referrals by connecting people and adding value first. 🍽️ Never eat alone — relationships are built face-to-face, not just online. 🎁 Strategic gifting keeps you memorable and strengthens long-term loyalty. 🎯 Authenticity beats perfection — people buy you, not just your product. ⏱️ Top Timestamp Highlights ⏱️ 2. 3:18 – People Remember How You Make Them Feel ⏱️ 3. 5:48 – “Give Up Being Perfect for Being Authentic” ⏱️ 4. 9:45 – Introduction of the 7 Steps to Creating Raving Fans ⏱️ 5. 11:57 – Building Your Gold Group (Top 20–25 Relationships) ⏱️ 6. 16:14 – Handwritten Notes, Personalization & Staying Top of Mind ⏱️ 20:03 – Why Great Salespeople Are Great Listeners ⏱️ 26:16 – How to Generate Referrals by Connecting People First 👤 Guest: Eric Gillman “The Sharpest Guy You Know” Eric Gillman helps businesses stay top of mind and increase repeat and referral business using strategic gifting and relationship-based marketing. With nearly two decades at Cutco, Eric combines sales expertise, personal branding, and relationship psychology to help professionals build loyal client communities that consistently generate referrals. 🌐 Connect with Eric Gillman 📘 Facebook: https://www.facebook.com/SharpestGuyYouKnow/📸 Instagram: https://www.instagram.com/the_sharpest_guy_you_know🌐 Website: https://www.cutcogifting.com/📞 Phone: 858-342-1175

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