Emotion powers the buying decision long before logic gets the credit. In this episode, the hosts break down how real emotional connection creates momentum and trust, turning hesitant buyers into confident customers. Learn the exact moments and methods to transform conversations by making your solution feel right, not just sound right.

7 | THE EMOTIONAL LIFT

Momentum Selling teaches you how to increase your close rate by winning the moments before the close. Built on the 3Es—Effort, Ease, and Emotion—this show breaks down the small, human habits that build trust from the very first interaction all the way to the final decision.

Each episode focuses on one practical idea you can use immediately: how to notice what others miss, how to reduce friction, how to make the next step obvious, and how to create the emotional clarity prospects need to say yes with confidence. No pressure-based tactics. No manipulation. Just simple, repeatable behaviors that create momentum and lead to more yeses.

If you want a modern, human-first approach to selling that works in both simple and complex deals, this podcast gives you the skills to build trust, guide decisions, and raise your close rate—one interaction at a time.

Business

Education

Momentum Selling teaches you how to increase your close rate by winning the moments before the close. Built on the 3Es—Effort, Ease, and Emotion—this show breaks down the small, human habits that build trust from the very first interaction all the way to the final decision. Each episode focuses on one practical idea you can use immediately: how to notice what others miss, how to reduce friction, how to make the next step obvious, and how to create the emotional clarity prospects need to say yes with confidence. No pressure-based tactics. No manipulation. Just simple, repeatable behaviors that create momentum and lead to more yeses. If you want a modern, human-first approach to selling that works in both simple and complex deals, this podcast gives you the skills to build trust, guide decisions, and raise your close rate—one interaction at a time.

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7 | THE EMOTIONAL LIFT

7 | THE EMOTIONAL LIFT