What happens after the pitch can make or break your sales career. This episode dives deep into turning emotional habits into repeatable wins, so your clients feel valued long after the handshake. Learn practical moves, quick stories, and roleplays to lock in trust, grow referrals, and become the closer people talk about.

Discover how storytelling doesn't just describe solutions—it makes them feel obvious, trustworthy, and safe. This episode reveals how stories calm buyers' fears, anchor decisions in emotion, and create human connection faster than any sales pitch can. Perfect for anyone who wants to build trust and momentum, one story at a time.

Emotion powers the buying decision long before logic gets the credit. In this episode, the hosts break down how real emotional connection creates momentum and trust, turning hesitant buyers into confident customers. Learn the exact moments and methods to transform conversations by making your solution feel right, not just sound right.

This episode unlocks the final piece of the Ease framework—making frictionless sales a daily habit through identity-driven action. Ty, Imani, and Jake break down how salespeople can become 'ease creators' by using micro habits and practical routines that transform trust-building into second nature.

This episode breaks down how making things simple for your clients can instantly set you apart from the competition. You'll hear the science behind why ease builds trust, concrete stories from the front line, and practical takeaways to make your own sales calls friction-free and memorable.

This episode dives into the secret ingredient that separates average sales reps from all-stars: the ability to spot and remove friction for your clients. Ty narrates how every interaction shapes momentum, while Imani and Jake challenge each other to find real-world examples and turn common obstacles into moments of trust. Discover how making things simple at the right moment turns hesitation into yes.

Momentum happens when you're present enough to notice, and prepared enough to pivot. In this episode, Imani and Ty explore how small, human adjustments—not perfect pitches—create sales momentum and build trust one real moment at a time.

Imani and Ty dive into why strategic preparation is the overlooked game-changer in sales. With real-world stories and sports-inspired habits, they unpack how Effort, Ease, and Emotion turn pre-call nerves into client trust. Immediate, actionable steps make every listener ready to win the next moment.

Today we break down how high-performing sales pros—and the best sports teams—win trust by going beyond the usual at every step. We’ll reveal practical ways to set your own industry standards, deliver more than expected, and measure trust-building in everyday moments. You’ll leave knowing exactly how to transform your sales routine tomorrow.