Today we break down how high-performing sales pros—and the best sports teams—win trust by going beyond the usual at every step. We’ll reveal practical ways to set your own industry standards, deliver more than expected, and measure trust-building in everyday moments. You’ll leave knowing exactly how to transform your sales routine tomorrow.

Be Better Than What's Normal

Momentum Selling teaches you how to increase your close rate by winning the moments before the close. Built on the 3Es—Effort, Ease, and Emotion—this show breaks down the small, human habits that build trust from the very first interaction all the way to the final decision.

Each episode focuses on one practical idea you can use immediately: how to notice what others miss, how to reduce friction, how to make the next step obvious, and how to create the emotional clarity prospects need to say yes with confidence. No pressure-based tactics. No manipulation. Just simple, repeatable behaviors that create momentum and lead to more yeses.

If you want a modern, human-first approach to selling that works in both simple and complex deals, this podcast gives you the skills to build trust, guide decisions, and raise your close rate—one interaction at a time.

Business

Education

Momentum Selling teaches you how to increase your close rate by winning the moments before the close. Built on the 3Es—Effort, Ease, and Emotion—this show breaks down the small, human habits that build trust from the very first interaction all the way to the final decision. Each episode focuses on one practical idea you can use immediately: how to notice what others miss, how to reduce friction, how to make the next step obvious, and how to create the emotional clarity prospects need to say yes with confidence. No pressure-based tactics. No manipulation. Just simple, repeatable behaviors that create momentum and lead to more yeses. If you want a modern, human-first approach to selling that works in both simple and complex deals, this podcast gives you the skills to build trust, guide decisions, and raise your close rate—one interaction at a time.

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Be Better Than What's Normal

Be Better Than What's Normal