Imani and Ty dive into why strategic preparation is the overlooked game-changer in sales. With real-world stories and sports-inspired habits, they unpack how Effort, Ease, and Emotion turn pre-call nerves into client trust. Immediate, actionable steps make every listener ready to win the next moment.

Prepare Like It Matters

Momentum Selling teaches you how to increase your close rate by winning the moments before the close. Built on the 3Es—Effort, Ease, and Emotion—this show breaks down the small, human habits that build trust from the very first interaction all the way to the final decision.

Each episode focuses on one practical idea you can use immediately: how to notice what others miss, how to reduce friction, how to make the next step obvious, and how to create the emotional clarity prospects need to say yes with confidence. No pressure-based tactics. No manipulation. Just simple, repeatable behaviors that create momentum and lead to more yeses.

If you want a modern, human-first approach to selling that works in both simple and complex deals, this podcast gives you the skills to build trust, guide decisions, and raise your close rate—one interaction at a time.

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Education

Momentum Selling teaches you how to increase your close rate by winning the moments before the close. Built on the 3Es—Effort, Ease, and Emotion—this show breaks down the small, human habits that build trust from the very first interaction all the way to the final decision. Each episode focuses on one practical idea you can use immediately: how to notice what others miss, how to reduce friction, how to make the next step obvious, and how to create the emotional clarity prospects need to say yes with confidence. No pressure-based tactics. No manipulation. Just simple, repeatable behaviors that create momentum and lead to more yeses. If you want a modern, human-first approach to selling that works in both simple and complex deals, this podcast gives you the skills to build trust, guide decisions, and raise your close rate—one interaction at a time.

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Prepare Like It Matters

Prepare Like It Matters