Welcome to Season 2 of the Creative Equation Podcast! Join this conversation with Brandan Ritchey as we unpack the three things that every website needs to have.  Any person coming to your website, especially for the first time, is only going to spend about 5 seconds staring at the home page of your website before they either decide to continue reading and scrolling, or deciding to exit your website. 5 seconds. That’s it.  So, what can you do about this? What intentional steps can you take to make sure that people are giving your website the chance that it deserves?