The Creative Equation

The Creative Equation

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The Creative Equation episodes

  • #23: Plan Your Website Like a Pro: Strategy Before Design

    🚨 Before you design your homepage, choose a template, or hire a developer—watch this. Most websites fail not because they look bad—but because they were built without a plan.

    In this video, I walk you through The Website Compass, a strategy framework that helps you get clear on your website’s mission, goals, and purpose—so your website actually works for your organization.

    Whether you're a small business owner, creative entrepreneur, church, or nonprofit, this strategy-first approach will help you build a site with direction and purpose—not just guesswork.

    To schedule a call with me, visit https://ritchey-creative.com/meet

    Let’s stay connected: 

    • Instagram - @ritcheycreative
    • Facebook - @ritcheycreative


    ⬇️ More stuff you should check out ⬇️

    🔗 Blueprint for the Perfect Website (Free PDF)
    https://ritchey-creative.com/blueprint

    🚀 Work With Us!
    If you're a business owner, church pastor, or non-profit leader ready to start maximizing your impact online and are ready to take the next step, we'd love to work with you!
    https://ritchey-creative.com

    12 min
  • #21: How to Design a Logo | 4 Proven Steps

    Are you tired of struggling with designing logos? Spending hours in front of a computer screen not knowing where to start?

    We've have developed a 4 part framework for logo design that has helped us create beautiful and effective logos time and time again for hundreds of happy clients. And now, we want to share our framework with you!

    This video breaks down each step of our proven 4-part framework, giving you all the tools and knowledge needed to design impressive logos yourself. Trust me... if you put in the work, you can do it too 💪

    Need help creating a logo? Reach out to us online at ritchey-creative.com

    Let’s stay connected: 

    • Instagram - @ritcheycreative
    • Facebook - @ritcheycreative

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    ✅ Subscribe To Our YouTube Channel: https://shorturl.at/lwGI3
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    ⬇️ More stuff you should check out ⬇️

    🔗 Blueprint for the Perfect Website (Free PDF)
    https://ritchey-creative.com/blueprint

    🚀 Work With Us!
    If you're a business owner, church pastor, or non-profit leader ready to start maximizing your impact online and are ready to take the next step, we'd love to work with you!
    https://ritchey-creative.com

    14 min
  • #22: Four Lessons From 2024 (For a Successful 2025)

    The year is coming to a close and 2025 is quickly approaching! In this video, I walk through 4 of the biggest business and marketing lessons I've learned over this last year and how we can continue to grow our brands in the new year!

    🔗 Blueprint for the Perfect Website (Free PDF)
    https://ritchey-creative.com/blueprint

    Need help creating a website or logo? Reach out to us online at ritchey-creative.com

    Let’s stay connected: 

    • Instagram - @ritcheycreative
    • Facebook - @ritcheycreative

    -----------------
    ✅ Subscribe To This Channel: https://shorturl.at/lwGI3
    -----------------

    ⬇️ More stuff you should check out ⬇️

    🔗 Blueprint for the Perfect Website (Free PDF)
    https://ritchey-creative.com/blueprint

    🚀 Work With Us!
    If you're a business owner, church pastor, or non-profit leader ready to start maximizing your impact online and are ready to take the next step, we'd love to work with you!
    https://ritchey-creative.com

    10 min
  • #20: Protect Your Logo With a Style Guide

    Whether you're a business, a non-profit, or a church... you need a style guide to protect your visual brand. Without a style guide, you run the risk of inconsistency in the presentation of your brand, which can dilute its impact and weaken its recognition among your audience.

    Think of the style guide as a protective measure for your visual brand. A roadmap for what colors are approved... what fonts to use... how to use (and not use) your logo and iconography.

    Need help creating a logo or style guide? Reach out to us online at ritchey-creative.com

    Let’s stay connected: 

    • Instagram - @ritcheycreative
    • Facebook - @ritcheycreative

    -----------------
    ✅ Subscribe To Our YouTube Channel: https://shorturl.at/lwGI3
    -----------------

    ⬇️ More stuff you should check out ⬇️

    🔗 Blueprint for the Perfect Website (Free PDF)
    https://ritchey-creative.com/blueprint

    🚀 Work With Us!
    If you're a business owner, church pastor, or non-profit leader ready to start maximizing your impact online and are ready to take the next step, we'd love to work with you!
    https://ritchey-creative.com



    8 min
  • #19: Messaging 101

    You could have a stunning logo or website, but if your brand doesn't have the right MESSAGING, none of your marketing efforts are going to convert. Messaging is the backbone of any good marketing campaign and in this episode of The Creative Equation, Brandan walks through key ingredients that every brand should think through in regard to messaging. Make sure you're telling your story in a way that will actually convert leads to customers.

    Don't miss a single episode:
    • Subscribe on Spotify
    • Subscribe on Apple Podcasts

    Like what you heard?
    Help us get the word out by leaving a rating and review on Spotify and Apple Podcasts

    Need help with website design or graphic design? Get started today to connect with Ritchey Creative!

    Get Started

    28 min
  • #18: Don't Let Your Creativity Die

    What do you do when you have a dream and it starts to slip through your fingers? If you don't fight for your dream, you'll lose it. In this episode of The Creative Equation podcast, we have a conversation with Nathan Collins, Owner of Diamond Studios in Toccoa, Georgia. We talk music, business, creativity, and life. If you're a creative, musician, or business owner, you don't want to miss this conversation!

    Don't miss a single episode:
    • Subscribe on Spotify
    • Subscribe on Apple Podcasts

    Like what you heard?
    Help us get the word out by leaving a rating and review on Spotify and Apple Podcasts

    Need help with website design or graphic design? Get started today to connect with Brandan Ritchey of Brandan Ritchey Creative!

    Get Started

    1 hr 4 min
  • #17: How to Get More Clicks on Your Website

    If you own a website, you want clicks. You want engagement. Too often, we aren't implementing the right strategies in order to GET clicks and engagement. In this podcast episode, we walk through some of the top ways you can ensure that your website is optimized for engagement. Get more calls. Get more submissions. Get more sales and donations. 

    Don't miss a single episode:
    • Subscribe on Spotify
    • Subscribe on Apple Podcasts

    Like what you heard?
    Help us get the word out by leaving a rating and review on Spotify and Apple Podcasts

    Need help with website design or graphic design? Get started today to connect with Brandan Ritchey of Brandan Ritchey Creative!

    Get Started

    31 min
  • #16: Attract Dream Clients and Repel Toxic Ones

    We've all had them... toxic clients. In this episode of the Creative Equation, we identify some of the top characteristics of toxic clients, and what you can do to repel them for your brand. In addition, we'll discuss ways can we attract dream clients? The fact is, the clients we have are the cornerstone of our business. Let's make sure that we're doing business with the right kinds of people that love doing business with us!

    Don't miss a single episode:
    • Subscribe on Spotify
    • Subscribe on Apple Podcasts

    Like what you heard?
    Help us get the word out by leaving a rating and review on Spotify and Apple Podcasts

    Need help with website design or graphic design? Get started today to connect with Brandan Ritchey of Brandan Ritchey Creative!

    Get Started

    26 min
  • #15: Leverage Your Marketing (Eric Robbins)

    Your marketing assets aren't going to increase sales or engagement if you're not using them effectively. You may have world class video content, but if you only have 20 followers on social media, who is going to see it? In this episode of the show, I have a conversation with Eric Robbins, the owner of Eric Robbins Media. We discuss marketing strategy and how to effectively use the marketing tools in your marketing tool belt so that you can be sure to get a max ROI on all your sales and marketing strategies.

    Want to connect with Eric Robbins? Visit his website by clicking HERE.

    Don't miss a single episode:
    • Subscribe on Spotify
    • Subscribe on Apple Podcasts

    Like what you heard?
    Help us get the word out by leaving a rating and review on Spotify and Apple Podcasts

    Need help with website design or graphic design? Get started today to connect with Brandan Ritchey of Brandan Ritchey Creative!

    Get Started

    58 min
  • #14: How to Create a Website

    Do you want to learn how to design and create a website?  In today's episode of the Creative Equation, we walk through the process for designing a website that is engaging and that will lead to an increase in profits, donations, and customer engagement. Join us as we walk through common pitfalls and mistakes usually made during the website design process as well as a step by step guide on how to design an effective website of your very own.

    Don't miss a single episode:
    • Subscribe on Spotify
    • Subscribe on Apple Podcasts

    Like what you heard?
    Help us get the word out by leaving a rating and review on Spotify and Apple Podcasts

    Need help with website design or graphic design? Get started today to connect with Brandan Ritchey of Brandan Ritchey Creative!

    Get Started

    38 min

About The Creative Equation

From the publisher's feed

Leverage Creativity to Grow Your Brand

A podcast for business owners, churches, non-profits, and creative individuals who want to leverage creativity in order to increase sales and…