The Creative Equation

Friction is anything that stands in the way of our customers' interactions with our brand. Great brands are created when we eliminate friction from our customers'  journey.

We need to remove all friction, distractions, barriers, and headache points from our websites, from our marketing, and from our brands. The more friction our customers have to endure, the more likely they are to drop the sale and choose to buy elsewhere.

I can’t tell you how many business owners have asked me, “How do I get my website to pop up first on Google?” What they are really asking is “How do I improve my website’s search engine optimization?”

 Well, you can pay a SEO specialist a few hundred dollars / month to increase your site’s SEO, but there are also some practical things that you can do today to organically increase your website’s search engine optimization. That's what we discuss in today's episode of The Creative Equation.

It could be argued that there are dozens of reasons why companies lose sales. However, I believe that nearly every reason out there could be categorized in one of the following larger reasons:

1. Poor Exposure 
2. Poor Experience
3. Poor Expectation

In this podcast, we’ll break down what each of these 3 reasons mean, and how you, as an entrepreneur or business leader can minimize the negative effect that each of these can have on your business or organization.