Time to put on your "Content Googles"... I see content everywhere, but I want you to see content everywhere too. 

Tip One: Look at your insights
Episode 23, Instagram Insights: Which Analytics to Pay Attention to in your Business. This will help you determine which numbers you should be focusing on and how to not let it get you in a tailspin of overanalyzing the data. Insights are important for content creation as they allow you to see what has performed well in the past giving you insight on what to create going forward. 

Tip Two: Your Targeted Accounts

I teach my clients to have targeted accounts. These are accounts with people in your niche or industry who are doing what you want to. My targeted account is people who are entrepreneurs who like online marketing and teach about Instagram. I have a couple accounts that aren't people, they're their companies.

Tip Three: Listen to your audience

You can do this in two ways. Firstly, they will tell you what they want. Okay. What are people telling you or asking you in your DMS? I get a lot of questions, about how to do X, Y, and Z. The more often people ask the same questions the easier it is to create content to fill the need of your market. 

Tip Four: Your current clients and customers

What's their biggest pain point? How are they feeling? What are they struggling with? What are their wins? Your ideal client is telling you. All the time. Talk to your current customers. What's the biggest problem they're facing right now, then create a post about that. After that, make a reel.

Tip Five: Look in other industries or niches. 

Yes. Get some inspiration from people outside your own industry or niche. It feeds my soul to follow fashion bloggers and fashion content creators. Although I'm not a fashion blogger and this has nothing to do with my niche, I still like looking at it. Because they're constantly creating, I get a lot of inspiration from them.

Tip Six: Facebook Groups

You can also gain ideas in Facebook groups regarding your content creation. Facebook has awesome groups. There's one for everything. Where is your ideal client hanging out and expressing their needs and desires? You can gain a lot of information about what they are looking for and create content based on their needs.

Tip Seven: Are you hanging out with people who are your ideal clients

Listen to their conversations. They'll tell you what they're struggling with. Then you can create content for them. There are so many places you are at every day that can inspire content. Put on your content goggles.  

Now that you are creating content like a pro, let’s talk consistency

In regards to your Instagram feed, you need to decide what consistency you can commit to. Posting six times one week and then one day the next isn't very consistent. Posting once or twice a week isn't consistent. Find a place where you're posting consistently, even if it's not every day. You have to show up in a way that your followers can rely on. 

Instagram Bootcamp Spring Session.  I am so excited you are here and are ready to jam on the gram. If you are ready to finally convert your content into clients and ultimately cash, apply now! 

Connect with Emmy on the GRAM  @heyheyemmy or hang out on Facebook. 

Want to grow your following, generate more leads, and CA$H on the GRAM.

Connect with Emmy on the GRAM @theheyheyemmy or hang out on Facebook.