In this episode, we talk Local SEO. What is it and why is it so important to small businesses. Local SEO is a massive opportunity for businesses that many just don't take advantage of. Find out how you can win at local SEO in today's podcast.

 

 

 

 

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Darryl: Welcome to My Bloody Website, the show where we talk all things online for small and medium business owners or executives who store [inaudible 00:00:07] to their bloody website. I'm Darryl King, your cohost.

Edmund: And I'm Edmund Pelgen.

Darryl: Hi Edmund, welcome to episode seven, my Lord, how are you going?

Edmund: Not too bad mate, yourself.

Darryl: Yeah, very good, got great feedback from last week's episode, our first guest on the show, Brendan Long, the lawyer, well done to him. Thank you for joining us. We got a lot of good feedback about having someone on the show, so I'm sure we'll do it again in the future.

Edmund: He was actually a grown up. Yeah, it wasn't just old t-shirts and ...

Darryl: That's right. Sorry, what was that?

Edmund: I was about to say, what are we talking about?

Darryl: We are talking about local SEO and what is it. This follows on a little bit from two weeks ago where we talked about evaluating your SEO provider and stuff like that, but there are lots of different parts of SEO and we are going to get into the detail of the journey of all paths of online to today, local SEO, what is it, Edmund, tell us. What is local SEO.

Edmund: Absolutely. Okay, so Google will tell you that a huge percentage, in excess of 50% of the searches that they see on a daily basis, are local in nature. What that means is, people are going online, on their phones or on their desktop computers and they're looking for things in their local area. Their search might be a plumber in my town, or an accountant in my town or what is the next ...

Darryl: Plumbers, [inaudible 00:01:32], whatever.

Edmund: Correct. So, local just simply means they're looking for something near them, around them to buy in their area, and that's it. But the majority, a large percentage of searches done daily, are local in nature. That's why local, getting found locally, is really important.

Darryl:  Okay, and we'll get into what all that means, but there's been a big change, which has made this become more relevant over the last decade, and I guess the question is, what is it, why does it matter? What drove this change?

Edmund: Yeah, absolutely. The reason is, you bloody mobile phone, the thing that you carry around in your pocket every day. The current generation of mobile phones are far more than just communications devices, they're internet enabled devices and people are changing their behavior because of their phones, to allow them to look for things nearby and locally. That's driven the change in search behavior, and it's increased the importance of making sure your website and all of the other digital assets you have, are optimized to get found for this local search, by people in your area.

Darryl: I think that people don't realize how targeted that is. Mobile devices, they're GPS beacons. We use, whether it be Apple maps or Google maps, whatever GPS system to drive around, move around, it even be walking in a new city to get you to where you need to go, that's the benefit that we see. The other side to it is that it always knows where you are down to that pin on the map. That street corner, [crosstalk 00:03:11] it knows where you are.

Local search results are that specific, and there's been some work I've been doing in the last 12 months or so with some providers, to the level of testing stuff that 500 meters away,