Does fear sell?  Maybe. Chris Brogan, author of Trust Agents & The Freaks Shall Inherit the Earth, host of The Backpack Show, and founder of Storyleader shares his insights on what does and does not work in marketing.  We cover fear and helpfulness, ambivalence and taking sides, and he shares an unforgettable vending machine analogy. If we've done our job you'll walk away with a few useful tactics and a little philosophy.

Let me know what you learned, or what you hate.  I'll share answers in future episodes and have some fun prizes too! http://www.madmotion.com/groundedpodcast.html