Share Grounded Content - content strategy, marketing, and content creation
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By Marion Abrams
5
2121 ratings
The podcast currently has 56 episodes available.
Are you an expert looking to get your work published in top magazines and journals? In this podcast episode, Erica Holthausen explains how to make it happen.
We talk about:
Quotes:
"The five paragraph essay is garbage, It does not encourage critical thinking, there are a whole bunch of things about it that don't work."
"If you have a clickbait headline, designed to get people to click, and then you don't deliver on what you promised, in that headline, you are blacklisted."
"Their time is more valuable than yours every single time."
"You have to understand what they're going through and make the articles skimmable"
Website: Catchline Communications: https://catchlinecommunications.com/
Book mentioned: "Save the Cat" by Blake Snyder.
Connect with Marion Abrams:
Instagram: https://www.instagram.com/madmotion/
Twitter: https://twitter.com/Madmotion
LinkedIn: https://www.linkedin.com/in/madmotion/
Website: https://www.madmotion.com/
Are creativity and productivity at odds with one another? Today on” Grounded Content” host Marion Abrams asks Gregg Clunis, host and producer of "Tiny Leaps, Big Changes," to explore the relationship between these two seemingly conflicting forces and to share what his work in self development can teach content creators. Discover the keys to consistently creating good work, find out how to get out of your own way and be productive as a creative, and gain insights from a veteran podcaster and independent creator on how to motivate yourself. Plus, explore the role of self development in boosting creativity, AND where those strategies fall flat. The key - identify and work with your own creative process.
There are a TON of lessons in this episode, here are just a FEW of them:
Connect with Gregg https://tlbc.co/
Gregg’s book https://amzn.to/3ChXv4Y
Connect with me:
Instagram: https://www.instagram.com/madmotion/
Twitter: https://twitter.com/Madmotion
LinkedIn: https://www.linkedin.com/in/madmotion/
Website: https://www.madmotion.com/
Listen to the episode intro and you'll see I decided to try some AI content tools out. The tool I mention in the show that is specifically for show notes is down today, so I decided to use ChatGPT for these show notes. Unfortunately ChatGPT only knows what I tell it about the episode ... which means I basically have to write a description of the episode in order to get it to write a description of the episode ... but here's what it came up with when I asked for a "catchy title and episode description."
Title: "Unleashing the Power of Effective Content Teams with Christoph Trappe"
Description: In this episode of Grounded Content, we sit down with Christoph Trappe, Director of Content Strategy at Voxpopme and author of "Content Performance Culture." We discuss the importance of creating good effective content teams and cultures and how to unleash the full potential of your team to drive results. Christoph shares his insights and expertise on building high-performing content teams and creating a culture that supports and encourages great content. Tune in to learn how to take your content to the next level.
You can find Chrristoph Trappe on Linkedin https://www.linkedin.com/in/christophtrappe/
And you can fine me on Linkedin too https://www.linkedin.com/in/madmotion/
Thanks!!
Marion
A producer, podcaster, and PR expert Cristina Mercello has worked in radio and podcasting, and is currently a booking manager for Podchaser's Connect program. Christina is passionate about helping content creators get attention for their work.
We are always looking for ways to get attention for our content, products or campaigns. One way to do that is through a well-executed PR campaign. A big part of that is making sure you have a great pitch. I spoke with Cristina Marcello, who is a PR expert, about what makes a good pitch. They said that it's important to make sure that your pitch is not all about you, but is about how you can add value to the person you're pitching to… and their audience.
You need to do your research and figure out what their audience is interested in, and then make a connection between that and what you're offering.
"The more you give to other people, the more you help uplift other people, the more you're attracting good. Let's call it energy." - Cristina Marcello
Here are some of the things we cover:
Connect with Cristina:
On Linkedin https://www.linkedin.com/in/cristina-marcello/
Connect with me:
Instagram: https://www.instagram.com/madmotion/
Twitter: https://twitter.com/Madmotion
LinkedIn: https://www.linkedin.com/in/madmotion/
Website: https://www.madmotion.com/
Are WEB3 and Community the same thing? How do you build a community is that different from an audience?
In this episode you will learn:
"Building community is the hot topic in digital marketing and content right now, especially around the development of Web Three. But what does that really mean and. How do you do it?"
Heather Parady is a restless creative who is an avid explorer of how to build community and what that means both philosophically and tactically. She has been running communities for several years, but when she started learning about Web 3 she started thinking about it more deeply. Heather has developed influential communities, co-hosted NFTs for Newbies, and has been hired by some big brands as a community building consultant.
Are you struggling to build a community that feels meaningful and lasting? If you're feeling lost and frustrated, this episode is for you. You'll learn Heather Parady's philosophy on community building, so that you can create a community that is built on purpose and belonging.
Find Heather Parady:
https://www.heatherparady.com/
Heather in Instagram https://www.instagram.com/heatherparady
Heather on Twitter https://twitter.com/heatherparady
Connect with me:
Instagram: https://www.instagram.com/madmotion/
Twitter: https://twitter.com/Madmotion
LinkedIn: https://www.linkedin.com/in/madmotion/
Website: https://www.madmotion.com/
Editor https://www.linkedin.com/in/linah-macharia
How to Land Compelling Guests for Your Show with Reena Friedman Watts
How do you find hard to find guests and book them? When should you think twice about sharing a great story? How did they get those Jerry Springer guests?
Reena Friedman Watts worked on controversial and exciting TV shows, including Jerry Springer and Court TV. She has great insights into booking guests. She is the host of the Better Call Daddy podcast, and her company is Megawatt Productions.
When looking for guests, Reena advises starting conversations around what you're interested in. This way, the right people will gravitate towards you.
LINKS:
Reena's Podcast BetterCallDaddy.com
Find Reena on Linkedin Linkedin.com/in/reenafriedmanwatts
Get monthly email round-ups and a few announcements here: https://www.madmotion.com/groundedpodcast.html
Follow Marion on social - she talks about content strategy, content creation, podcasting, Spartan & life in Vermont.
Instagram https://www.instagram.com/madmotion/
Linkedin https://www.linkedin.com/in/madmotion/
Hosted and produced by Marion Abrams
Thank you to Stephanie Fuccio for editing on this episode
How do you expand your reach? Should you add email? Podcasting? Write a book? Up your social or networking game? Increase engagement? Probably all of those. In this episode advice from 8 content pros for you:
Guests on this episode:
And at the end of the episode, I will share a wrap up of my biggest takeaways from the event, what I learned and what it's got me thinking.
Here's the podinbox link I mentioned https://podinbox.com/grounded
Get monthly email round-ups and a few announcements here: https://www.madmotion.com/groundedpodcast.html
Follow Marion on social - she talks about content strategy, content creation, podcasting, Spartan & life in Vermont.
Instagram https://www.instagram.com/madmotion/
Linkedin https://www.linkedin.com/in/madmotion/
Hosted and produced by Marion Abrams
Edited by Linah Macharia
What makes me crazy about podcast coaches?
Should you use video when you record interviews?
Should you publish the video?
Today I share an excerpt from the weekly experiment in live content www.podcastingcontent.com I'm cohosting with Puala Jenkins.
How do you think about your content?
What comes first, the business, or the creative? For those of us who create content for a living, you can't have one without the other.
You may know Chris Stone through his show with Jim Fuhs called Dealcasters. It's a show for content creators on Amazon live. We talk about all of that, how he and Jim are using Amazon live as a platform for Dealcasters and how they became profitable in about a year.
But we talk even more about the human side. What does it mean to be a content creator? What does it mean to be on a journey of continuous improvement?
One of the things we realized is that creating your own content is like the best sports video analysis. It's a fast track to self development, if you let it be.
"if you want to get better, you got you've got to do it. You've just got to do it. You've got to watch yourself. You've got to listen to yourself. And don't beat yourself up for it."
More about Chris
http://ChrisStone.Contact
Get monthly email round-ups and a few announcements here: https://www.madmotion.com/groundedpodcast.html
Follow Marion on social - she talks about content strategy, content creation, podcasting, Spartan & life in Vermont.
Instagram https://www.instagram.com/madmotion/
Linkedin https://www.linkedin.com/in/madmotion/
Hosted and produced by Marion Abrams
Edited By Kris Zarnoch
I’ll take you with me to Podfest Expo 2022 in Orlando. Think of it like a vlog but without the video, you'll hear from the show floor at Podfest and from YouTube experts, live streaming experts, Podcast Network experts, and storytelling experts.
Guests on this episode:
And at the end of the episode, I will share a wrap up of my biggest takeaways from the event, what I learned and what it's got me thinking. The format of this episode is kind of a creative experiment for me. I was having fun with it. And I want to know if it works for you.
LINKS
Roberto’s Book https://amzn.to/3xd0XvM
Roberto’s podcast “Create SOmething Awesome Today” https://podfollow.com/1006743050
Horse Radio Network https://podfollow.com/384081509
Interview Vallet https://interviewvalet.com/
Evergreen Podcasts https://evergreenpodcasts.com/
BG Adgroup http://bgadgroup.com/
Get monthly email round-ups and a few announcements here: https://www.madmotion.com/groundedpodcast.html
Follow Marion on social - she talks about content strategy, content creation, podcasting, Spartan & life in Vermont.
Instagram https://www.instagram.com/madmotion/
Linkedin https://www.linkedin.com/in/madmotion/
Hosted and produced by Marion Abrams
The podcast currently has 56 episodes available.