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Grounded Content - content strategy, marketing, and content creation
Grounded Content - content strategy, marketing, and content creation episodes
- Viral TikToks, Reels and Tweets with guest Jon OustaevDo you wonder how to future-proof your content? Should you be riding the waves or planting your feet firmly and staying grounded? The answer is both. Stay curious and grounded. Stay on top of the information about new platforms, new trends, and new technology, but grounded in your essential self, your essential message your essential brand.
Jon Oustaev shares his insights about
- Finding success on Instagram Reels
- Growing on tick tock
- Why the first three seconds matter and what to do with them
- The four E's, what they are, and why they matter.
We also talk about a post that went viral. It was based on a fake Elon Musk tweet meme. A post I made about that viral tweet on LinkedIn the other day spurred some really interesting conversation that got me thinking about where the lines are between fake tweets, jokes, memes, misinformation, and fake news. It's something important to think about and to be talking about. Here are the links if you want to chime in or just read along:
My ORIGINAL POST: https://www.linkedin.com/posts/madmotion_elonmusktwitter-viralpost-groundedcontent-activity-6927669471675338753-KnSF?
THE RESPONSE:
https://www.linkedin.com/posts/madmotion_yesterday-i-shared-about-a-successful-viral-activity-6928003003798982656-RlD4?
More about Jon
Augmen Media https://augmenmedia.com/
Augmen Media on Instagram https://www.instagram.com/augmenmedia/
Augmen Media TikTok guide https://augmenmedia.com/2022-tiktok-guide
Get monthly email round-ups and a few announcements here: https://www.madmotion.com/groundedpodcast.html
Follow Marion on social - she talks about content strategy, content creation, podcasting, Spartan & life in Vermont.
Instagram https://www.instagram.com/madmotion/
Linkedin https://www.linkedin.com/in/madmotion/
Hosted and produced by Marion Abrams
Edited by Kris Zarnoch
34 min - How to Tell Better Stories with Storymode
Practical communication and story tips from Storymode founders Beth Nyland, Corporate Poet & Cutter of C.R.A.P. and Jill Pollack, Chief Story Wrangler. More about them: https://instorymode.com/ Thank you to O'Brien McMahon for the introduction ( his podcast https://peoplebusinesspodcast.com/marionabrams/ ) and to Alex Perry for introducing me to O'Brien ( https://pswithalex.com/ ). Find more Grounded Content episodes https://podfollow.com/groundedcontent visit my website: GroundedCreators.com Join the email list https://madmotion.us19.list-manage.com/subscribe?u=0bd1d0c0d558a161e62255af1&id=d30ae48889
36 min - Is Your Content Any Good? Marion AbramsHere are a few ways to find out and a few tools to make it better. This is a short and to the point solo episode.
Get monthly email round-ups and a few announcements here: https://www.madmotion.com/groundedpodcast.html
Follow Marion on social - she talks about content strategy, content creation, podcasting, Spartan & life in Vermont.
Instagram https://www.instagram.com/madmotion/
Linkedin https://www.linkedin.com/in/madmotion/
Edited by Kris Zarnoch
8 min - Why You Need Collective Story with Jeff Gomez
Jeff Gomez, Chief Content Officer at Iceberg Theory and CEO of Starlight Runner, is one of the world's leading experts in story and narrative design. Jeff has teamed with top creators on such properties as Avatar, Pirates of the Caribbean, Halo, and Spider-Man and has written and co-produced hit comic books (Magic: The Gathering), video games (Turok, N64) and animated series (Hot Wheels, Mattel), global ad campaigns (Coca-Cola Happiness Factory), virtual productions (Pelotonia: Legends Live), and immersive experiences (Star Wars: Galaxy's Edge, Disney).
Story is everything. I invited Jeff Gomez on to talk about story, about brands, about culture hacking, and culture Jamming. This interview will help you think about how you develop effective story, but also the role that story plays in our culture and society.
Starlight Runner https://starlightrunner.com/
Iceberg Theory https://icebergtheory.co/
Jeff Gomez on Twitter https://twitter.com/Jeff_Gomez
Jeff's podcast The Cosmic Streetcorner https://podfollow.com/1603723198
Work with Marion www.GroundedCreators.com
Get Grounded Content [FRIEND] Swag at www.GroundedContent.Show
Follow Marion on social - she talks about content, podcasting, Spartan stuff & life in Vermont.
Instagram https://www.instagram.com/madmotion/
Linkedin https://www.linkedin.com/in/madmotion/
37 min - Want to be a guest on more podcasts?Tom Schwab of Interview Vallet is an expert on what it takes to get valuable bookings on podcasts. In fact interview valet has a success rate of 50% on their podcast guest pitches. We talk about the value of getting on podcasts, of having great conversations, how you should choose podcast guesting opportunities, and how to get ideas to go viral.
He says "The best things in life that I have ever gotten did come through a funnel. I love automation, there's a point for it. But it's got to start with a human conversation. And I think if we look at our most valuable relationships, our most valuable customers, our most valuable partnerships, they all started out with a conversation."
Tom's resources
https://interviewvalet.com/Grounded
Join the Grounded Creators email list (I send out a monthly round-up of the most valuable content from Grounded Content and from other sources that I watch and listen to.) GroundedContent.show http://GroundedContent.show/
Learn more about working with Marion GroundedCreators.com http://GroundedCreators.com/
Thank you, as always, to my editor Kris Zarnoch https://kmzencreative.com/
29 min - 15 Ways to Get More Listeners
Get more listeners for your podcast, try some of these 15 ways to grow your audience. Podcast producer Paula Jenkins helps me run thorugh the list.
Work with Marion www.GroundedCreators.com
Get Grounded Content [FRIEND] Swag at www.GroundedContent.Show
Follow me on social - I talk about content, podcasting, Spartan stuff & life in Vermont.
Instagram https://www.instagram.com/madmotion/
Linkedin https://www.linkedin.com/in/madmotion/
33 min - Brands and Community with Guest Jackie MacDougal
Trust online is at an all-time low, and with good reason. But we still trust the people we KNOW, our community. A broadcast professional since 1992 Jackie MacDougal now runs the "Grown-Ass Women's Guide" community. We talk about what community is, online and off, and how brands and their content can benefit from community - for support, for amplification, for market research and, for content ideas and creation.
"Community is connecting with people and making them as excited about what you do as you are hearing from them!"
Connect with Jackie
https://grownasswoman.guide
https://www.facebook.com/groups/grownasswoman.guide
https://instagram.com/grownasswoman.guide
COnnect with Me
Work with me: www.GroundedCreators.com
Get Grounded Content [FRIEND] Swag at www.GroundedContent.Show
Follow me for more ideas and tips at
Instagram https://www.instagram.com/madmotion/
Linkedin https://www.linkedin.com/in/madmotion/
27 min - The YouTube Formula with Scott Simson
CEO Video Marketing World and YouTube consultant Scott Simson breaks down what makes a successful video on YouTube. How do you grab attention, keep attention, create effective content and generate success using YouTube?
"95% of selling or motivational speaking is mindset. And so there are a lot of ways to help people create any epiphany. And that's really what does the selling for you. So storytelling is an incredible tool for helping people create any epiphany in their mind" says Scott.
This episode is like a mini-course on how to YouTube well!
Scott's Facebook Group https://www.facebook.com/groups/videomarketingworldhq
Video Marketing World https://www.videomarketing.world/
Work with me: www.GroundedCreators.com
Get Grounded Content [FRIEND] Swag at www.GroundedContent.Show
Follow me for more ideas and tips at
Instagram https://www.instagram.com/madmotion/
Linkedin https://www.linkedin.com/in/madmotion/
39 min - Repurposing Content - get 5x the exposureIt's really about finding ways to take what you are excited about and pass it on. Take one interview and share it in these 5 ways to amplify your exposure.
Find out about working with me: www.GroundedCreators.com
Get Grounded Content [FRIEND] Swag at www.GroundedContent.Show
Follow me for more content and tips at
Instagram https://www.instagram.com/madmotion/
Linkedin https://www.linkedin.com/in/madmotion/
13 min - Should You Start A Podcast? with Paula Jenkins and Marion AbramsPaula Jenkins is an accomplished podcaster and podcast producer with a background in advertising. She joins me on Grounded Content to talk about starting a podcast. You can find the second half of our conversation on her podcast "Joy of Podcasting" https://www.paulajenkins.com/joyofpodcasting/podcast-editing-publishing-and-promoting-with-guest-marion-abrams-of-grounded-content
Get on the waitlist for Marion's classes: www.GroundedCreators.com
Get Grounded Content [FRIEND] Swag at www.GroundedContent.Show
Find out more about Paula Jenkins https://www.paulajenkins.com/
Follow Marion Abrams
Instagram https://www.instagram.com/madmotion/
Linkedin https://www.linkedin.com/in/madmotion/
29 min
About Grounded Content - content strategy, marketing, and content creation
From the publisher's feed
Tactical & effective meets grounded & honest in content creation, marketing, and content strategy. Real, practical, no B.S. advice, along with conversation about the lines between persuasion and manipulation in strategic content and marketing. I search out insights, strategies and tactics from the most accomplished thinkers and doers in the field.
My name is Marion Abrams. And for my entire 30 plus year career, I've been working behind the scenes telling stories, selling products, promoting people, and communicating ideas. I'm coming out from behind the mixer and getting on the mic to talk about something I'm really passionate about, and I truly believe in. The idea is that you can market, message, tell stories, sell brands, products, people, ideas, nonprofits and events, authentically.
That's what I mean by grounded content.
I've worked in production in video as a shooter, a writer, a producer, a director, and editor, as a social media manager and consultant. And as a behind the scenes Podcast Producer. I've worked on network shows, documentaries, commercials for clients like Blue Cross, the US Ski Team, the Vermont lottery, National Grid, and Land Rover and seen my work on all the major networks.
In 2014, I partnered with Joe De Sena. He's the founder and CEO of Spartan, which is now the world's largest endurance brand. He came to me and said let's do a podcast. Together we designed the concept, strategy, and format for the "Spartan Up podcast." We built it from an audience of zero to more than 40 million downloads and views and over 800 episodes. We've had lots of incredible guests you've heard of, and many you haven't heard of yet.
Today, I'm starting my own podcast "Grounded Content", holistic, authentic, grounded, effective content. I interview leaders in the content marketing, marketing, and messaging business, and share my own experiences to help you create content that's effective, grounded, authentic, and purposeful. Whether your goal is to sell a product or to express an idea.