This week we are talking about Points of Differentiation. When I work with companies, this is the topic we spend a lot of time really digging into because it is so important. If you look and sound just like everyone else, and if your products appear to be just like everyone else, and if your organization is just like everyone else – then people are going to choose everyone else. If you don’t have a specific thing that makes you different and that makes you better, then why in the world would anyone choose you?

For information on these strategies, check out these Razor Branding Blogs:

7 WAYS TO IMPROVE YOUR BRAND IN 2020: #1 – Target Audience7 Ways to Improve Your Brand in 2020: #2 Specific Message7 Ways to Improve Your Brand in 2020: #3 Points of Differentiation

And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso