He Said, She Said: Razor Branding™ Podcast

In this episode of the He Said, She Said, Razor Branding podcast, Jaci and Michael Russo discuss the critical components of strategic brand planning, focusing on their Razor Branding™ process. They explore the four essential elements: Focus (understanding your audience), Promise (why people should care), Connection (the messaging), and Harmony (where to reach your audience).

Jaci and Michael address the confusion between branding and marketing, highlighting the importance of creating an emotional connection with your audience. They emphasize that branding is about laying a long-term foundation for success, not just quick-fix marketing tactics. Authenticity is crucial, and businesses must be honest with themselves to build a strong and lasting brand.

The episode is packed with practical insights for building a brand that resonates, stands out in a crowded market, and fosters loyalty. Please tune in to hear their expert advice and relatable experiences.

In this episode of the “He Said, She Said” Razor Branding™ Podcast, hosts Jaci and Michael Russo welcome Chris Hutchinson from Trebuchet Group. Chris dives deep into the importance of leadership in building effective teams, sharing insights from his experience as an Air Force officer and a “recovering mechanical engineer.” Discover how great leadership can be learned and why every team member plays a crucial leadership role. If you’re looking to elevate your team’s performance and foster a thriving work environment, this episode is a must-listen!

Chris Hutchinson is the CEO of Trebuchet Group, a company he founded in 2002 to help organizations and executive leaders achieve remarkable results through building effective teams. With a background as an Air Force officer, Chris gained firsthand experience in how leadership impacts the success of teams and individuals. As a “recovering” mechanical engineer, he understands the importance of designing systems that serve the people using them, fostering success and collaboration. Chris is also the author of “Ripple: A Field Manual for Leadership that Works”, where he shares practical, field-tested strategies for improving leadership impact. 

In this episode of the He Said, She Said Razor Branding™ Podcast, hosts Michael and Jaci Russo continue their conversation with Dr. Tricia Groff, focusing on advanced empathy and its application in marketing and leadership. Following their previous discussion, this episode delves into how understanding people can enhance marketing strategies, foster better relationships with clients, and lead to more effective business practices – including the concept of “advanced empathy,” which involves inferring what others are feeling without explicitly stating it.

Dr. Tricia Groff is a licensed psychologist who provides executive coaching and consulting for high achievers and their organizations. With a PhD from Ball State University and a counseling and business psychology background, she specializes in optimizing human factors to drive tangible business results. Passionate about challenging the status quo, Dr. Groff helps clients navigate complex organizational dynamics and improve leadership effectiveness. When not in business mode, she enjoys living well, finding happiness in small things, and driving fast.

In this episode of the “He Said, She Said” Razor Branding Podcast, Michael and Jaci Russo are joined by Brett Townsend, Senior Vice President of Strategy at Questor Strategy and Insights. The discussion dives into market research, consumer insights, and the importance of empathy in branding and marketing. Throughout the conversation, Brett shares anecdotes from his time at PepsiCo, illustrating the impact of empathy-driven market research on real consumer lives. He stresses the importance of narratives in consumer insights and how brands can harness these stories to better connect with their audiences. In addition, he also discusses his book, “Insights on the Brink,” co-written with Tim Hoskins, which aims to revitalize the market research and analytics industry.

Join Jaci and Michael Russo as they welcome David C. Barnett to the podcast. As an accomplished author, speaker, educator, and consultant, David brings a wealth of knowledge on buying and selling businesses, entrepreneurship through acquisition, and the current business landscape influenced by trends like the “silver tsunami” and internet “influencers.”

Tune in to learn why business is tough, why it’s important to be realistic about business opportunities, and how to navigate the ever-changing landscape of buying and running a business. Don’t miss David’s practical advice and candid insights that could help you make better business decisions.

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David Barnett graduated from the Williams School of Business and Economics at Bishop’s University in 1998 and from UNBSJ’s Electronic Commerce Management Program in 1999. Since the late ‘90s, Mr. Barnett has been building his profile as an expert in small and medium-sized enterprises.

In this episode of the Razor Branding Podcast, hosts Jaci and Michael Russo welcome Dr. Tricia Groff, a licensed psychologist specializing in executive coaching and consulting for high achievers. The conversation delves into the critical intersection of psychology and branding, exploring how understanding human behavior can enhance business strategies. Dr. Groff shares insights on the importance of emotional connections in branding, the challenges of breaking away from herd mentality, and the need for businesses to communicate their unique competitive edges. Don’t miss this engaging episode that promises to leave listeners with thought-provoking ideas and practical takeaways for their own branding journeys.

Dr. Tricia Groff is a licensed psychologist who provides executive coaching and consulting for high achievers and their organizations. With a PhD from Ball State University and a counseling and business psychology background, she specializes in optimizing human factors to drive tangible business results. Passionate about challenging the status quo, Dr. Groff helps clients navigate complex organizational dynamics and improve leadership effectiveness. When not in business mode, she enjoys living well, finding happiness in small things, and driving fast.

In this episode of the “He Said She Said Razor Branding” podcast, hosts Michael and Jaci Russo dive into the intricate connections between branding and relationships, using their daughter’s recent wedding as a backdrop. The discussion explores how marriage is a powerful metaphor for brand relationships, emphasizing the importance of commitment, trust, and understanding in personal and business contexts. The Russos also reflect on the legacy of Dutch Kepler, a key influence in their professional journey, and the evolving role of technology in branding and advertising. This episode offers valuable insights into the strategic and emotional aspects of building and maintaining strong brand connections.

Joining Jaci and Michael on this episode of the He Said She Said, Razor Branding Podcast is Jason Friedman,  a theater nerd turned serial entrepreneur. Jason’s passion lies in coaching, supporting, and championing other entrepreneurs in growing and scaling their businesses. His involvement in national theater tours helped him realize that the same principles used in show business to command standing ovations could be applied to every business (on or offline), regardless of industry or location. 

Currently, Jason is the CEO of CXFormula, working with fast-growing, entrepreneurial companies to help them grow and scale businesses that give them stability, purpose, and energy to work smarter and live better using his proprietary Kinetic Customer Formula. He is also CEO of Spotlight Brand Services, a marketing and brand management agency, helping e-commerce businesses crush it on Amazon and other online marketplaces. His clients have ranged from Fortune 100’s to solopreneurs in industries as diverse as retail (Foot Locker, Adidas, Nike), hospitality (W Hotels, Universal Studios, Disney, Burger King), financial services (Bank of America, Wells Fargo, Fidelity), higher education (Stanford, Yale, Duke & Harvard Universities) and online services/information products such as ClickFunnels, Product Launch Formula, and ASK Method Company. 

In this episode of the “He Said She Said Razor Branding” podcast, hosts Michael and Jaci Russo delve into the complexities of rebranding – clarifying that rebranding encompasses far more than just a new logo; it involves a comprehensive assessment of a company’s visual identity, messaging, and audience. They discuss the importance of maintaining consistency and emotional connection in branding, emphasizing the significance of thorough research, strategic planning, and selecting experienced partners to avoid common pitfalls in the rebranding process. They also their new eBook, “Rebranding Made Simple,” providing expert insights and actionable strategies to ensure your brand stays competitive, relevant, and razor sharp. Ideal for CEOs, marketing directors, and brand managers. Download your FREE copy of “Rebranding Made Simple.” here.

The He Said, She Said: Razor Branding™ Podcast is hosted by Jaci and Michael Russo, covering topics like entrepreneurship, B2B marketing, messaging for your target audience, and of course, building your brand. Together, they provide branding insight, tips, and best practices from their combined 40+ years of experience. Special guests from various industries are welcomed to the podcast regularly to share their stories and how branding played a pivotal role in their success. Subscribe to the He Said, She Said: Razor Branding™ Podcast and learn more about brandRUSSO at brandrusso.com.

Greg Brooks joins Jaci and Michael on this week’s episode of He Said, She Said: Razor Branding™ Podcast to talk about the current and future state of SEO, and how businesses can thrive in an ever evolving digital marketing landscape. As Partner and CMO at SearchTides, a forward-thinking SEO agency, Greg provides his insight into how businesses can take advantage of technology, as well as tips on how to get the most out of AI. 

Greg Brooks is a leader and prominent figure in the digital marketing landscape, serving as a partner at SearchTides, a forward-thinking SEO agency. His role is pivotal in shaping the future of effective SEO, leveraging Large-Language Models (LLMs), and navigating the AI-driven era of the internet. With an impressive track record, Greg has successfully collaborated with industry giants such as Home Depot, Zillow, Western Union, and FanDuel.