First, what is a touchpoint? This is everywhere that your brand identity or logo appears, everything that contains your message, and every place that your target audience can come in contact with your organization. So, that’s basically everything.

For information on these strategies, check out these Razor Branding Blogs:

7 WAYS TO IMPROVE YOUR BRAND IN 2020: #1 – Target Audience7 Ways to Improve Your Brand in 2020: #2 Specific Message7 Ways to Improve Your Brand in 2020: #3 Points of Differentiation7 Ways to Improve Your Brand in 2020: #4 Touchpoints

And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso