First, what is a touchpoint?  This is everywhere that your brand identity or logo appears, everything that contains your message, and every place that your target audience can come in contact with your organization.  So, that’s basically everything.

First, what is a touchpoint? This is everywhere that your brand identity or logo appears, everything that contains your message, and every place that your target audience can come in contact with your organization. So, that’s basically everything.

7 Ways to Improve Your Brand in 2020: #4 Touchpoints

The He Said, She Said, Razor Branding™ Podcast is hosted by Jaci and Michael Russo, covering topics like entrepreneurship, B2B marketing, messaging for your target audience, and of course, building your brand. Together, they provide branding insight, tips, and best practices from their combined 40+ years of experience. Special guests from various industries are welcomed to the podcast regularly to share their stories and how branding played a pivotal role in their success.

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7 Ways to Improve Your Brand in 2020: #4 Touchpoints

7 Ways to Improve Your Brand in 2020: #4 Touchpoints