The Strategic Brand Plan is the blueprint for all of your marketing efforts. Would you ever consider building a house without a blueprint? Then you also should not consider building your marketing efforts without a strategic brand plan.

For information on these strategies, check out these Razor Branding Blogs:

7 WAYS TO IMPROVE YOUR BRAND IN 2020: #1 – Target Audience7 Ways to Improve Your Brand in 2020: #2 Specific Message7 Ways to Improve Your Brand in 2020: #3 Points of Differentiation7 Ways to Improve Your Brand in 2020: #4 Touchpoints7 Ways to Improve Your Brand in 2020: #5 Strategic Brand Plan

And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso