The Agile Coffee Podcast

70. Agile Marketing with Stacey Ackerman

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Vic was joined by Chris Hurney (@chris_hurney) and first-time guests Stacey Ackerman(@agile4marketers) and Cliff Rosa(@mrrosa2) to discuss Stacey’s favorite topic: Agile Marketing. Some questions covered include:

  • How does a Sales/Marketing group’s use of Agile differ from IT’s
  • What is Business Agility?
  • How has Agile for Marketing evolved and where is it now?
  • Do you need to be expert in Scrum or Kanban in order to implement Agile for Marketing?

    • Resources mentioned in this episode:

    • Agilify Coaching & Training (agilifytraining.com) – Stacey’s company whose mission is to “help companies find a better way to work“
      • see Stacey’s contributions to MarTech Today magazine
      • read case studies that Stacey’s team has captured
      • Agile for Marketing – Stacey’s upcoming class (Sept 16-17) offered via Rocket Nine Solutions
      • monday.com – an online tool for managing teams
      • canva.com – an online tool for mocking up graphics / wireframes
      • Business Agility Institute
      • Agile Marketing Manifesto

        • Follow the show on twitter at @AgileCoffee and please consider becoming a show patron at patreon.com/agilecoffee. Thank you!

        Are you looking for a game to teach self-organization and empirical process control to teams? CardZinga! can be played in-person or online. Get the instructions and see examples at CardZinga.com

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        The Agile Coffee PodcastBy Vic Bonacci, CST
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