At BMW Centers all over the world, product experts are a customer’s new co-pilot. BMW Geniuses work to bridge the gap between complex engineering and the consumer experience not only to make more sales, but to create a loyal and more educated user base.

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BMW Genius Manager and “Chief Happiness Officer” Johnny Mizik from A&L Motor Sales joins the podcast to share the ins and outs of the new BMW shopping experience.

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Head to https://www.sae.org/tomorrow-today-ep70 to dive deeper into A&L Motor Sales. Check out the video and added bonus features!

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