<p>Sales cycles are 70% shorter with customer winback.That means you can close 3 deals with past customers in the time that it takes to close 1 new customer.In this episode we’ll be digging deep into all the reasons why selling to past customers is so much faster.By the way, short sales cycles don't mean smaller deal sizes - winback customers actually spend at least 120% of what a new customer spends.</p>

Sales cycles are 70% shorter with customer winback.That means you can close 3 deals with past customers in the time that it takes to close 1 new customer.In this episode we’ll be digging deep into all the reasons why selling to past customers is so much faster.By the way, short sales cycles don't mean smaller deal sizes - winback customers actually spend at least 120% of what a new customer spends.

70% Shorter Sales Cycles with Dan Pfister

There's gold buried in your lost customers, and this podcast is dedicated to helping you mine that gold. You'll hear sales and marketing thought leaders sharing their best customer winback strategies and stories. You’ll learn how they scaled B2B revenue without customer acquisition costs, optimized customer retention and grew market share. Lost customers are low hanging fruit and it’s my hope that these customer winback success stories will inspire you to reap the revenue lying dormant in your own lost customers.

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70% Shorter Sales Cycles with Dan Pfister

70% Shorter Sales Cycles with Dan Pfister