The WinBack Marketing Podcast

This week, I welcome Adi Klevit, the founder of Business Success Consulting Group, to the show. 

In this episode, Adi shares her expertise in creating, documenting, optimizing, and implementing business processes. She also discusses the untapped revenue potential of past clients and shares compelling stories of successful winbacks. Adi also highlights the importance of seeking customer feedback, and embracing and learning from negative feedback.

00:51 The Gold Mine in Existing Clients
01:30 Winback Success Stories
04:55 The Importance of Client Feedback
06:34 Strategies for Effective Client Follow-Up
10:54 Common Winback Mistakes
12:09 Final Thoughts and Contact Information

This week's guest on the Winback Marketing Podcast is Janice B. Gordon, the founder of 'Scale Your Sales.' 

In this episode, Janice shares extensive insights on B2B sales, the importance of a customer-centric approach, and the value of having the right people in the right seats. 

Janice also shares an amazing case study of a winback she did in South Africa with minimal customer data.

Janice is a brilliant strategist and I know you'll get a lot out of this episode. 

01:02 The Importance of Customer Centricity

02:02 Challenges in Sales Leadership

05:45 Assessing and Empowering Sales Teams

07:19 Effective Recruitment and Team Management

12:12 Winback Strategies

12:20 Case Study: Winning Back Lost Customers

17:57 Identifying and Engaging Disgruntled Customers

24:18 Final Thoughts

This week I have the pleasure of welcoming Zack Oates, the founder and CEO of Ovation, to the show. 

In this episode, Zack talks about his journey in the restaurant industry and the importance of the guest experience. He shares remarkable insights on winning back guests and highlights the value of a well-executed winback program. 

And the stats he drops are astounding!

Zack also shares two compelling stories of real-time issue resolution that showcase the power of leveraging feedback and the innovative use of AI to enhance customer experience. 

 It’s a very rich episode with many takeaways.

 In this episode, I welcome Ken Trupke, president of Clarity Advisors, to the show.

Ken shares insights on winning back lost business, including his remarkable story of recovering a seven-figure deal. 

He also discusses how to align and engage teams while improving communication—and the profound effects these strategies have on both company culture and the bottom line. 

Tune in to hear Ken's insights for turning business setbacks into successes. 

00:23 Meet Ken Trupke: President of Clarity Advisors

01:19 Winning Back a 7-Figure Lost Customer

04:19 Strategies for Staying Engaged with Customers

08:06 The Importance of Asking for Help

12:58 Improving Team Communication and Alignment

21:49 Final Thoughts and Contact Information

One of the most important aspects of winback is nurturing customers after they’ve left.  Not only does proper nurturing give you a good shot at getting the business the second time around, it also makes you extremely referable. 

Christine McCarron is an elite real estate broker and investor who does a tremendous job of nurturing her clients.

Tune in to this episode for interesting insights on building trust, providing ongoing value, and the benefits of being a resource for your clients. 

You'll also learn about Christine's book, 'Empower Your Inner Millionaire,' which is aimed at encouraging women to explore financial freedom through real estate investing.

This week I had the pleasure of welcoming Leon Hughes to the show.

Leon is a partner at Piper Private Equity, the UK's leading investor in consumer brands.

In this episode, Leon shares the story of how he helped scale the valuation of Maximuscle from 10 million to 162 million pounds, and the lessons learned along the way.

One of the most interesting things about the story involved a rule change by Google. It caused a devastating increase in his Adwords budget. It went from 25 grand a month to about 25 grand a day, in literally 24 hours. It killed a lot of businesses, but Leon used it as a springboard to creating a massive sales and marketing win.

Leon also talks about his belief that the consumer is at the heart of every business and the critical importance of direct and immediate customer feedback. He also shares tactics anyone can use to get a deeper understanding of their customers, which I think are brilliant.

This is a very rich episode, I learned a lot from Leon and I think you will too.

This week I welcome John Rankins to the show. John is the CEO of Optimo International Group Inc. and the founder of The Sales Machine, the world's first SRM (Sales Relationship Management) software.

In most businesses, especially SMBs, people wear a lot of hats. In this episode, John talks about the hats that no one wants to wear and how it cripples our ability to win back lost customers. He also walks us through his solution for turning things around so winback gets done and done well.

John also shares two fascinating winback stories and his views on why people don't do winback.

This week I had the pleasure of welcoming Hamish Knox to the show. 

Hamish runs Sandler in Calgary, is an advisor to STS Capital Partners, and hosts the Full Funnel Freedom podcast.

In this episode, Hamish shares insights from his celebrated book, "Accountability the Sandler Way" including a powerful 20-minute weekly accountability routine that creates freedom for the leader and team members.

Hamish also walks us through his “train track” versus “sports car” sales model and teaches us the value of looking at customer winback through the lens of neuroscience.  He highlights the critical importance of the peak-end rule and offers practical steps for conducting exit interviews that maximize the probability that a lost customer will return.

This is a very rich episode and I think you'll get a lot out of it.

This week I have the pleasure of welcoming Mark Stouse, the CEO of ProofAnalytics.ai to the show.

In this episode, Mark shares a fascinating winback story, talks about the devastating effects of attrition and the profound effects of the current high cost of money. 

This is a very rich episode and I know you'll get a lot out of Mark’s insight and POV.

I had a really interesting chat with Adam Turinas for this episode of the show.

Adam is the CEO & Founder of healthlaunchpad. They help healthcare businesses increase sales velocity and grow demand, and it was really interesting to learn about winback from that perspective.
 
Adam shared 3 winback stories, talked about the importance of timing and the big benefits of winning back lost customers.
 
This is a very rich episode and I know you'll get a lot out of Adam's experiences and insights.