This week I have the pleasure of welcoming Ben Wolf to the show. 

Ben is the founder of Wolf's Edge Integrators, the world’s largest fractional COO firm.

In this episode we take a slight detour from our usual discussions on winback strategy to talk about the people side of winback.

The success of a winback campaign hinges on having the right people, in the right seats to execute your strategy. And in this episode, Ben Wolf is going to show us how do just that.

There’s nothing like learning from someone who has deep subject matter expertise and I think you’ll love Ben’s insights.

This week I'm extremely excited to welcome Rob Hartnett to the show.

Rob is a brilliant sales leader with numerous achievements to his credit including being twice-named as the top salesperson worldwide at Miller Heiman.
 
 This is Rob's second appearance on the show and this time he digs into how neuroscience and behavioral marketing plays out in winback and sales in general.
 
Rob has deep subject matter expertise in both sales and neuroscience and that combination made this a fascinating conversation.

This week my guest is Kyle Gray. Kyle is an entrepreneur and the bestselling author of The Story Engine.

In this episode Kyle walked me through the keys to effective storytelling and demonstrated how it can be used in customer winback. 

Storytelling is so important in sales and marketing and Kyle’s a really smart guy who really knows story. If you're interested in the power of story and how to use it in your business, I know you'll get a lot out of Kyle’s talk.

This week I'm thrilled to welcome Andrew Miner to the show. 

Andrew’s an accomplished entrepreneur turned revenue executive and it was fascinating to get his take on winback. 

Andrew worked side-by-side with Neil Patel and grew NP Digital from zero to over $100M in annual revenue and now runs a boutique consultancy called Growth Dial. 
 
During our chat Andrew shared two inspiring stories and we talked about the benefits of winback and creating winback opportunities.

Andrew is an amazing revenue strategist and I think you'll really appreciate his POV and deep, nuanced insights. 

This week I'm excited to welcome Fred Diamond to the show.

Fred is the President and Co-Founder of the Institute for Excellence in Sales, host of the Sales Game Changers podcast and author of Insights for Sales Game Changers: Lessons from the Planets Top Sales Leaders.

This is Fred’s second appearance on the show. The first time he came on to spread the work on Lyme Disease, and this time we talk winback. 

Fred is very purpose driven, and in this episode he shares two really interesting stories that underscore the power of purpose and connection when it comes to winback.  Fred also talks about the keys to winback success and the landmines we need to avoid. 

By the way, things took an unexpected turn at the end of the show as we had a chat about gratitude and perspective. 

There’s a lot of juice in this episode and I think you’ll really like it!

This week my guest is Steve Hall, Australia's Leading 'C' Level Sales Authority. 

In this episode Steve shares a number of really interesting insights into winback from a c-suite perspective. He also shares a fascinating story and gives us an overview of selling into the c-suite. 

Steve is a true master of his craft with insights for everyone, but if you sell a higher priced product, I think you’ll really love what Steve has to share.

This week I had an enlightening talk with Ruth Stevens.

Ruth is a true sales and marketing expert and was named as one of the 100 Most Influential People in Business Marketing by Crain’s BtoB magazine.

During our talk she walked me through her framework for reactivating dormant customers.  It's an amazing framework consisting of 10 tools and techniques and I think it's brilliant.

If your CRM is loaded with dormant accounts, you're going to love this episode!

This week my guest is growth strategist Stu Heinecke.

You probably know Stu as the author of "How to Get a Meeting with Anyone" and in our chat we talked about his latest bestseller "How to Grow Your Business Like a Weed".

Stu laid out his "Weed" philosophy, described how it applies to customer winback, and showed us the "weed-like" advantages winback offers.

This week I welcome Stephane Sequin to the show.  Stephane is an enterprise sales leader and advisor to companies like Microsoft and VMWare.

He'll be sharing the biggest mistakes companies make around winback. He also has a great story about turning around a huge deal immediately after being blindsided.
 

This week my guest is cold out reach expert Nicole Attias.

We talked about a number of practical strategies anyone can use to rebuild relationships with customers who are at risk of leaving, and those who have already left.

Nicole really understands how to connect and re-connect with customers and I think you'll really appreciate her perspective on winback.