This week I had an enlightening talk with Ruth Stevens.

Ruth is a true sales and marketing expert and was named as one of the 100 Most Influential People in Business Marketing by Crain’s BtoB magazine.

During our talk she walked me through her framework for reactivating dormant customers.  It's an amazing framework consisting of 10 tools and techniques and I think it's brilliant.

If your CRM is loaded with dormant accounts, you're going to love this episode!